Social Media Content Creator

Creative Niche; Toronto; On-site; CAD 42,000 - 64,000; Full time

Job summary

Creative Niche Inc. is seeking a hands-on Content Creator to lead the development and execution of engaging digital content for its GTA-area marketing channels.

The role spans filming on location, editing reels, and producing long-form YouTube content, blogs, and email copy to support a polished brand presence. You will repurpose content across Instagram, LinkedIn, YouTube, and TikTok, while maintaining a consistent voice and visual identity.

Qualifications

• Junior to mid-level content creator with a strong portfolio of digital and social content.
• Strong hands-on video production and editing capabilities.
• Experience creating polished short-form social video, particularly Instagram Reels.
• Comfortable filming people and content on location.

Responsibilities

• Plan, capture, edit, and publish engaging photo and video content
• Create short-form video and Reels for Instagram and other social channels
• Develop longer-form YouTube content, from concept through publishing
• Manage content for Instagram, LinkedIn, YouTube, with content repurposed for TikTok where appropriate
• Capture content in the field, including properties, team members, events, and other relevant real estate activity
• Develop thought‑leadership and recruitment‑focused content for LinkedIn
• Write and edit blogs, email content, case studies, social copy, and other marketing materials
• Repurpose existing content across multiple platforms and formats
• Maintain a consistent brand voice and visual identity across channels
• Support updates to the company website using existing templates
• Identify content opportunities, trends, and new formats that can help grow the team's online presence
• Collaborate closely with the team to develop a consistent content calendar and bring ideas to life

Skills

Video production

Video editing

Instagram Reels

On-location filming

Copywriting

Platform differentiation

Independent management

Brand consistency

Travel locally

Real estate knowledge

Tools

Premiere Pro

Camera gear

Job description

An established GTA-area real estate team is looking for a hands-on Content Creator to lead the creation and execution of engaging digital content across its key marketing channels.

This is a highly creative, execution-focused role for someone who can take an idea from concept through production, whether that means filming content in the field, editing a high-quality Reel, developing a YouTube video, writing a blog or email, or turning team expertise into thought leadership for LinkedIn.

The successful candidate will help modernize and elevate the team's digital presence while ensuring content feels consistent, polished, and aligned with the brand.

Key Responsibilities

• Plan, capture, edit, and publish engaging photo and video content
• Create short-form video and Reels for Instagram and other social channels
• Develop longer-form YouTube content, from concept and filming through editing and publishing
• Manage and create content for Instagram, LinkedIn, YouTube, with content repurposed for TikTok where appropriate
• Capture content in the field, including properties, team members, events, and other relevant real estate activity
• Develop thought‑leadership and recruitment‑focused content for LinkedIn
• Write and edit blogs, email content, case studies, social copy, and other marketing materials
• Repurpose existing content across multiple platforms and formats
• Maintain a consistent brand voice and visual identity across channels
• Support updates to the company website using existing templates
• Identify content opportunities, trends, and new formats that can help grow the team's online presence
• Collaborate closely with the team to develop a consistent content calendar and bring ideas to life

What We're Looking For

• Junior to mid-level content creator with a strong portfolio of digital and social content
• Strong hands‑on video production and editing capabilities
• Experience creating polished short‑form social video, particularly Instagram Reels
• Comfortable filming people and content on location
• Strong copywriting and storytelling skills across social, web, blog, and email
• Understanding of how content should differ across Instagram, YouTube, LinkedIn, and TikTok
• Ability to independently manage content from idea through execution
• Strong attention to detail and an eye for brand consistency
• Comfortable working in a fast‑moving, entrepreneurial environment
• Able to work in person and travel locally throughout Pickering, Durham Region, and East Toronto
• Previous experience in real estate is a strong asset, particularly familiarity with real estate terminology and audiences

Ideal Profile

Content generalist who is equally comfortable behind a camera, editing at your computer, writing copy, and brainstorming the next content idea. Is able to understand what makes social content engaging without sacrificing brand quality, and is comfortable taking ownership rather than waiting for detailed creative direction.

Experience working with a real estate team, brokerage, agent, or other fast‑paced consumer-facing brand would be particularly valuable.

Artificial Intelligence (AI) Use

At Creative Niche Inc. all hiring decisions are made by qualified recruitment professionals. Automated tools or AI-assisted systems are used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.