Social Media Content Manager

Tag; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A creative agency seeks a Social Media Content Manager to enhance brand presence on social media for an energy and retail client. This role involves content creation, community engagement, and strategic insights on social media trends, focusing on platforms like Instagram and TikTok. Candidates should have a strong background in digital marketing and excellent communication skills.

Qualifications

• Minimum 2+ years in digital, social media, and/or public relations.
• Proven excellent written and verbal communication skills.
• Strong attention to detail and organizational skills.

Responsibilities

• Manage daily responses and engage with users across social platforms.
• Plan and develop organic creative for social media.
• Contribute to social media strategies to increase engagement.

Skills

Communication

Creativity

Social Media Management

Content Creation

Community Engagement

Analytical Skills

Project Management

Education

Bachelor’s degree in Marketing or Writing

Tools

Photoshop

Canva

Job description

Position Summary

The Social Media Content Manager is responsible for agile creative and production development to support the execution of always-on organic social media across top social platforms for a dedicated energy & retail client. The Social Media Content Manager is passionate about engaging with consumers online through powerful, smart, and on-trend creative, paired with timely and on-brand community engagement.

Job Duties

• Support client in building the brand presence on all social media platforms through organic content creation & community management including but not limited to: Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube.
• Plan, develop, and coordinate approval of the always-on organic creative by social platform for monthly and real-time moments; Instagram and TikTok are priority channels.
• Manage daily responses to all consumer commentary and proactively engage with users across all active social platforms in a timely manner; includes developing in-the-moment creative and posting opportunities.
• Lead updates of community management response documents in line with brand objectives, priorities, and tone of voice.
• Lead initiatives for surprise and delight campaigns and contests with online communities, including project management, winner selection, and fulfillment.
• Contribute insights from the community towards monthly and quarterly social media strategies to increase engagement.
• Support ad-hoc requests such as paid social media copywriting and sourcing industry research.
• Assist with meeting coordination, including building agendas, scheduling, and preparation.
• Identify and track trends to maintain ongoing understanding of channels, retail trade, relevant industries, and consumer lifestyles.
• Serve as a brand ambassador to internal and external stakeholders.

Job Qualifications

• Minimum 2+ years in digital, social media, public relations, and/or advertising across B2B and B2C companies, with a focus on Energy/CPG.
• Bachelor’s degree in Marketing or Writing strongly preferred (a combination of education and experience can be substituted).
• Proven excellent written and verbal communication skills, adaptable to different brand tones and styles.
• Proficient in creating high-impact social media content, including graphic design, photography, and short videos/GIFs.
• Strong attention to detail and organizational skills, capable of delivering high-quality creative work, learning quickly, and managing deadlines.
• Deep knowledge of and passion for monitoring online communities and best practices.
• Ability to review, analyze, and derive insights from social media communities.
• Good understanding of major social media channels such as Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, and Snapchat, and how to measure content performance.
• Stay current with emerging social and content marketing trends.
• Solution-oriented with a strategic and collaborative mindset.
• Results-driven, responsible, and accountable.
• Experience managing cross-functional teams, including external agencies.
• Proficient in creative tools like Photoshop and Canva.

WORKING CONDITIONS

Hybrid work environment.

OR

This job is expired.