Content Manager

Wing Assistant; Toronto; Remote; CAD 70,000 - 100,000; Full time

Job summary

Wing Assistant is seeking a proactive Content Manager to drive content strategy for M32 Labs. You'll oversee the content lifecycle from keyword ideation to partnering with writers, ensuring alignment with business growth goals. This remote-first role requires creativity and autonomy, suited for those who thrive in fast-paced environments.

Qualifications

• 3+ years of experience in content marketing or editorial management.
• Proven experience creating SEO-driven content strategies.
• Experience ghostwriting or producing executive-level content is a plus.

Responsibilities

• Lead content strategy, production, and distribution.
• Create detailed content briefs and maintain a content calendar.
• Coordinate content amplification across various channels.

Skills

Strong research skills

Exceptional written English

Understanding of modern SEO practices

Tools

WordPress

Google Docs

Job description

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This range is provided by Wing Assistant. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$70,000.00 / yr - CA$100,000.00 / yr

Wing is hiring top-tier talent for M32 Labs , an innovative venture-backed company based in Silicon Valley dedicated to building cutting-edge AI-powered products for business clients worldwide.

At M32, we're not just another tech company- we’re creating world-class AI solutions that redefine industries. If you’re looking for a challenging and high-impact engineering role, this is it.

What it'll be like working at M32 :

Move fast and break things :

This is a company with 0 bureaucracy, and high impact. We are building world-class products, hiring a world-class team, and putting large resources behind our products & marketing. We are looking for talents who are willing to go above and beyond. Deadlines may be tight, expectations will be high. If you're looking for a standard 9-5 job, this is not the place for you.

Autonomy & Creativity :

We value decision-makers and innovators. You’ll have the control to make decisions and lead your functional area.

Remote First

M32 Labs is a remote employer, so talents having a strong sense of discipline and accountability is important to us.

High Impact :

Your work will directly influence thousands of users, with immediate deployment and feedback. You’ll never work on insignificant tasks. You will work directly with C-level executives.

Job Overview :

We are looking for a Content Manager to lead content strategy, production, and distribution across all channels. This person will own the full content lifecycle—from keyword ideation and SEO planning to working with writers and external partners to get content produced, published, and distributed. You’ll work closely with leadership, product, marketing, and PR teams to ensure all content aligns with our growth goals and our positioning as a leader in AI for business.

Key Responsibilities :

• Research and identify high-impact keywords and content opportunities
• Develop and maintain a content calendar
• Create detailed content briefs that writers can easily execute
• Content Production Oversight
• Work with freelance writers, AI tools, and internal contributors to produce high-quality articles and blog posts
• Edit content for tone, clarity, SEO, and brand voice
• Write or ghostwrite thought leadership and strategic content as needed for executives, other team members
• Writing content yourself, as needed
• Distribution & Partnerships
• Coordinate content amplification across newsletters, social channels, and other owned media
• Handle outreach for content swaps, backlink partnerships, and relevant syndication deals
• Collaborate with PR agencies and external firms to align narratives and ensure message consistency
• Analytics & Iteration
• Track performance of blog and content assets using Google Analytics and SEO tools
• Continuously iterate on content strategy based on traffic, conversion, and engagement data
• Report on results and refine strategy quarterly
• Brand Voice & Messaging
• Maintain consistent tone and messaging across all content types
• Collaborate with product and design teams to ensure content supports product launches and positioning

Qualifications : Experience

• 3+ years of experience in content marketing or editorial management, preferably at a fast-paced startup or tech company
• Proven experience creating SEO-driven content strategies and managing freelancers or external writers
• Experience ghostwriting or producing executive-level content is a plus
• Experience in creating high-traffic blogs is a plus

Skills

• Strong research skills and ability to quickly get up to speed on complex technical topics
• Exceptional written English and editorial judgment
• Understanding of modern SEO practices and tools (Ahrefs, etc.)
• Familiarity with tools like WordPress, Framer, and Google Docs
• Bonus : experience working with AI-generated content workflows or LLMs like GPT
• Ability to speak with authority on modern AI tools

Mindset

• Self-motivated, deadline-oriented, and unafraid to take full ownership of outcomes
• Operates with a sense of urgency and clarity
• Thrives in ambiguity and rapid iteration
• Comfortable with occasional meetings that overlap with American and Asian hours (globally distributed team)

Working Location :

This is a remote-first role. We welcome applicants from across Canada.

Salary Range :

70,000–100,000 CAD per year, depending on experience and capability.

Note :

We are actively hiring. Immediate joiners preferred.

70,000–100,000 CAD per year

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

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