Social Media & Community Specialist Barebells Canada

Vitamin Well Group; Toronto; Remote; CAD 52,000 - 76,000; Full time

Job summary

Barebells Canada, part of Vitamin Well Group, is seeking a Social Media & Community Specialist to shape how Barebells speaks to Canadians on Instagram and TikTok. You will own day-to-day social execution, build community, collaborate with global teams and drive authentic engagement from coast to coast.

Based in the Greater Toronto or Vancouver areas, or fully remote from anywhere in Canada, you will monitor trends, craft timely content, respond to fans, and help launch campaigns that grow brand

Qualifications

• 1–2+ years in social media, content creation or community management.
• Strong knowledge of Instagram, TikTok and Facebook.
• Experience producing social content and appearing on camera.
• Excellent communication and organizational skills.
• Experience in CPG or wellness brands is a plus; bilingual English/French preferred.

Responsibilities

• Own Social & Community: lead Barebells Canada's social-first strategy and day-to-day execution, including content ideas and posting.
• Drive Cultural Relevance & Real-Time Engagement: monitor trends and join conversations with authentic, native content.
• Lead Community Management & Conversation: respond to comments, DMs and mentions; spot opportunities and turn fans into conversations.
• Support Campaigns, Launches & Activations: activate the community around product launches and collaborations.

Skills

Hands-on social media

Instagram & TikTok knowledge

Content creation

Communication & organization

CPG / consumer brands experience

English-French bilingual (preferred)

Job description

Vitamin Well Group

develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

Barebells in Canada

Barebells is a fast-growing protein snack brand from Vitamin Well Group, the international food and beverage group behind Barebells, NOCCO and Vitamin Well. Building on strong growth in the US, Barebells launched in Canada in 2024 and has grown rapidly, with expanding distribution and a growing presence across key retail channels.

Canada is an important growth market for the Group, and we continue to invest in building brand awareness, connecting with consumers and establishing Barebells as a favourite across the country.

About the Role

As our Social Media & Community Specialist, you will join the growing local Barebells Functional Foods Canada Ltd marketing team and shape how Barebells shows up culturally and creatively across social platforms, with a focus on Instagram and TikTok.

Reporting to the Canada Marketing Coordinator, you will own day-to-day social execution and community management, working closely with our global creative team to ensure our channels are dynamic, relevant and aligned with the wider Barebells brand strategy.

We ideally see this position based in the Greater Toronto or Vancouver areas, but are open to discussing a remote setup from elsewhere in Canada.

What you will do

Own Social & Community

• Lead Barebells Canada's social-first strategy, shaping how the brand shows up across social platforms and treating community as a key brand channel, not just a response function.
• Own content creation and day-to-day social execution, particularly across Instagram and TikTok, from developing ideas to producing content, including stepping in front of the camera when needed.
• Act as the internal voice of our community, bringing consumer perspectives and insights into the marketing team.

Drive Cultural Relevance & Real-Time Engagement

• Stay deeply connected to platform behaviour, emerging trends and cultural moments, identifying when and how Barebells should join the conversation.
• Drive timely, reactive content that feels authentic, community-driven and native to each platform rather than overly branded.

Lead Community Management & Conversation

• Own community engagement across our social channels, responding to comments, DMs, mentions, tags and user-generated content.
• Turn standout comments, fans and community moments into creative conversations and storytelling opportunities.
• Monitor sentiment and feedback, identifying opportunities, potential risks and emerging trends while keeping our tone of voice true to Barebells.
• Identify potential ambassadors, creators and brand advocates within our community.

Support Campaigns, Launches & Activations

• Activate our community around product launches, events and partnerships, building engagement before, during and after.
• Support creator collaborations and product seeding, helping generate excitement around new launches.

What you can expect

• Your social instincts matter. Turn your knowledge of trends, platforms and online culture into ideas that connect Barebells with our growing community in Canada.
• Real ownership. Shape our social presence, create content and drive engagement, from idea to execution.
• A growing market, a hands-on team. Work closely with local and global colleagues, move quickly and see the impact of your work as Barebells expands in Canada.

Who you are

You are chronically online (in the best way), visually sharp and deeply tuned into how brands show up in culture. You understand what makes people stop scrolling, join a conversation or share something with their friends. You have a natural feel for storytelling, humour and timing, and know how to turn what is happening online into content that connects.

You are creative, organised and comfortable taking the lead, with the confidence to try new ideas and the judgement to know what works for the brand. You enjoy the creative process as much as the finished content, from the first idea to the final post.

What you will need to succeed

• 1–2+ years of hands-on experience in social media, content creation, community management or a similar marketing role.
• Strong knowledge of Instagram, TikTok and Facebook, including platform trends, formats and best practices.
• Experience creating and producing social content, with a strong visual eye and confidence appearing on camera when needed.
• Excellent communication and organisational skills, with the ability to manage multiple priorities and collaborate across teams.
• Experience in CPG, food and beverage, lifestyle or wellness brands is an advantage, as is working with influencers or content creators.
• English-French bilingual skills are preferred but not required.

Barebells Functional Foods Canada Ltd is committed to providing equal employment opportunities and maintaining an inclusive recruitment process. We welcome applications from qualified candidates regardless of background or any characteristic protected under applicable Canadian human rights legislation.

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Hi Assessments.