Key Account Manager Ontario - Barebells I Canada

Vitamin Well Group; Canada; On-site; CAD 70,000 - 100,000; Full time

Job summary

Vitamin Well Group is seeking a Key Account Manager – Grocery & Convenience to grow Barebells in Canada. You will analyze Nielsen and SPINS data, manage assortments, and drive listings across Ontario’s key grocery and convenience accounts.

You will partner with category buyers, distributors and internal teams to expand shelf space, present compelling category stories, and optimize trade spend while hitting distribution goals in a fast‑growing market.

Qualifications

• 3–5 years of category management in Canadian grocery/convenience.
• Experience with national accounts such as Parkland, Circle K, Petro-Canada/Suncor, Rexall.
• Strong category assessment, POG/MOD planning and assortment management.
• Proficient in Nielsen, SPINS, IRI and retail POG software.
• Advanced Excel, PowerPoint, and Word skills.
• Financial acumen including P&L management and trade spend.
• Excellent organizational and communication skills.
• French-English bilingual preferred but not required.

Responsibilities

• Lead head office presentations for grocery and convenience accounts in Ontario.
• Support launches and assess POG/MOD requirements.
• Build ACV and increase SKU assortment.
• Manage trade spend and account financials.
• Develop category insights and retailer dashboards.
• Visit retailer head offices to review performance.
• Create sales presentations and collate market data.
• Collaborate with category buyers, distributors, and internal teams.

Skills

Category Mgmt

Excel

PowerPoint

Word

Analytical

Presentation

Communication

Bilingual FR-EN

Tools

Nielsen

SPINS

IRI

POG software

Excel

Job description

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

Barebells in Canada

Barebells is a fast-growing protein snack brand from Vitamin Well Group, the international food and beverage group behind Barebells, NOCCO and Vitamin Well. Building on strong growth in the US, Barebells launched in Canada in 2024 and has grown rapidly, with expanding distribution and a growing presence across key retail channels.

Canada is an important growth market for the Group, and we continue to invest in the brand, our retail partnerships and further distribution across the country.

The next priority is simple: more doors, more shelves, more Barebells.

About the Role

As Key Account Manager – Grocery & Convenience, your primary focus will be growing our presence and share of shelf across key grocery and convenience accounts. You will support category management and sales initiatives by analyzing Nielsen and SPINS data, identifying assortment and distribution opportunities, and developing recommendations that drive new listings and expanded shelf space.

You will work closely with category buyers, directors, distributors, and internal teams to strengthen key account relationships, grow our wholesale network, and ensure sales and distribution objectives are achieved.

Key Responsibilities:

• Lead head office presentations for all key grocery and convenience accounts in Ontario.
• Support new product and retailer launches, including POG/MOD assessments and recommendations within required timelines.
• Build ACV across grocery and convenience accounts while increasing SKU assortment.
• Manage daily administrative tasks to ensure effective coordination and support for distributors and accounts, including presentations and new distribution opportunities.
• Effectively manage and organize category data and information.
• Create sales presentations and supporting materials for all accounts.
• Visit key retailer head offices to meet with Senior Category Managers, review performance, and advise on changes and opportunities.
• Build compelling presentations using relevant market data and category insights to maximize market share and share of shelf.
• Develop deep category expertise to become a trusted category resource and leader with each retailer.
• Identify white space opportunities while keeping retailers engaged through factual category data, insights, and analysis.
• Provide category value by managing and analyzing each retailer dashboard to assess product velocities and identify opportunities.
• Manage trade spend and account financials to ensure appropriate spending while achieving distribution objectives.
• Identify and develop off-shelf opportunities to drive consumer engagement and incremental growth.

What you will need to succeed:

• 3–5 years of category management experience within CPG, specifically supporting large national key accounts in the Canadian grocery and convenience channels.
• Strong knowledge of the Canadian grocery and convenience landscape, with experience working with accounts such as Parkland, Circle K, Petro-Canada/Suncor, Rexall, or similar retailers.
• Strong experience with category assessment, POG/MOD planning and implementation, assortment management, and identifying opportunities within key grocery and convenience accounts.
• Proficiency with category data and reporting tools, including Nielsen, SPINS, IRI, retail POG software, and advanced Excel, PowerPoint, and Word.
• Financial understanding, including account P&L management, forecasting, demand planning, inventory management, trade spend, and seasonality.
• Strong organizational, communication, presentation, and interpersonal skills, with the ability to manage multiple priorities and keep senior leadership informed of key business developments.
• Entrepreneurial and independent mindset, with the ability to work cross-functionally, influence without direct authority, and operate with minimal supervision in a fast-paced, growing business.
• Strong customer-service mindset with timely communication across customers, suppliers, and internal teams.
• French-English bilingual skills are preferred but not required.
• Ontario-based candidates are preferred.
  

Vitamin Well USA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands‑on in building our brands, developing our products and making them available to consumers around the world. We embrace an office‑first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.