Social Media and Digital Specialist

York University; Toronto; On-site; CAD 65,000 - 88,000; Full time

Job summary

York University is seeking a Social Media and Digital Specialist for the Faculty of Health to lead content planning, production of multimedia, and social strategies that align with the faculty's priorities.

The role collaborates with faculty, staff, students, alumni and partners to create engaging content across LinkedIn, Facebook, X, YouTube and other channels, managing photography, videography and the FoH studio output while ensuring accessibility and high standards.

Qualifications

• Three years recent related experience in communications and marketing with content creation.
• Experience with organic and paid social content creation and coordination.
• Experience with online monitoring/measurement platforms (Sprout Social) and analytics tools.
• Ability to write, edit and proofread content with high accuracy.

Responsibilities

• Lead social media content planning and execution for FoH.
• Produce visual storytelling through photography and videography.
• Support multimedia production and FoH studio operations.
• Collaborate with faculty, staff, students, alumni and partners to create engaging digital content.

Skills

Interpersonal skills

Content creation

Copywriting

Editing

Detail oriented

Project management

Teamwork

Judgment

Strategic thinking

SEO knowledge

Education

Bachelor's degree in Communications/Marketing or equivalent experience

Tools

Google Analytics

Google Tag Manager

Adobe Creative Suite

CapCut

InDesign

Premiere

Photoshop

Illustrator

Job description

Purpose

Reporting to the Director, Strategic Enrolment and Marketing, the Social Media and Digital Specialist plays a key role in achieving the Faculty of Health's (FoH) communications, marketing and digital engagement objectives through the creation of compelling multimedia and digital content. The role is responsible for leading social media content planning and execution, producing visual storytelling through photography and videography, and supporting other multimedia production through the FoH multimedia and podcast recording studio.The role will work collaboratively with faculty, employees, students, alumni, and community partners to develop engaging digital content that promotes the Faculty's programs and advances its priorities. This role supports the vision, mission, values, and strategic priorities of the Faculty of Health and York University.

Education

University degree in a relevant field such as Communications, Journalism, Public Relations or Marketing or an equivalent of 4 years recent experience (defined as within the last 5 years) working at York University and performing the same or similar tasks. This educational equivalency is in addition to the experiential requirements outlined below.

Experience

Three years recent related experience in communications and marketing with an emphasis on professional content creation, organic and paid social media content creation and coordination. Experience with online monitoring and measurement platforms such as Sprout Social and other relevant social media and digital reporting tools is also required.

Skills

• Effective interpersonal skills including diplomacy and professionalism in interactions with internal and external partners.
• Effective communication, research, and interview skills to create timely and compelling content.
• Effective writing and content development skills, including the capacity to develop concise, persuasive social media copy and content.
• Ability to write, edit, and proofread at an advanced level, maintaining a high level of accuracy in grammar and spelling for content creation.
• Ability to pay attention to detail and accuracy.
• Effective organizational and record-keeping skills.
• Ability to work effectively under pressure of demands and deadlines.
• Ability to prioritize tasks and meet deadlines.
• Ability to work effectively in a team-based environment but also work independently.
• Ability to exercise good judgment.Technical Skills:
• Advanced knowledge and experience with organic and paid social (LinkedIn, Facebook, X, YouTube, BlueSky), web analytics (Google Analytics) and implementation (Google Tag Manager).
• Ability to use social media platforms, social media scheduling, hashtag mining, listening, discussion forums, wikis, blogs, and search engine optimization (SEO).
• Understanding of and demonstrated ability to use in-app video editing tools (Instagram Edits, CapCut).
• Proficient in social media marketing best practices and knowledge of emerging trends in digital communications.
• Understanding of and demonstrated ability to use social media to achieve business objectives, including reputation management.
• Ability to integrate social media into broader communications and marketing campaigns and identify trends and opportunities within the user-generated content space.
• Demonstrated knowledge of relevant policies and standards such as Accessibility for Ontarians with Disabilities Act (AODA), Website Content Accessibility Guide (WCAG), Canada's Anti-Spam Legislation (CASL).
• Ability to use design software, including Adobe Creative Suite (InDesign, Premiere, Dreamweaver, Photoshop, and Illustrator) to produce digital materials including video, animations, pages, email campaigns, social media content, and other media files.
• Ability to use photographic equipment, digital photography, and audio and video, and import files into digital artwork to produce print materials, website pages, email blasts, social media content, and other media files.
• Knowledge of paid social media advertising.

Additional Notes

Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview. Hours of work: Monday to Friday, 8:30am to 4:30pm. Occasional change in work hours to accommodate attendance at special events. Summer: As per University summer hours. Occasional overtime will be availablePeak periods for this position: Orientation (last week of August), Ontario Universities Fair, Fall Campus Day, and Spring Open House. Dates vary each year. Vacation restriction: Ontario Universities Fair (Saturday & Sunday), Fall Campus Day (Saturday), Spring Open House (Saturday), and CCSC Award Ceremony (typically evening event). Dates vary each year.

The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.