Social Media and Content Specialist - 100 Ways

Canada Gold; Vancouver; On-site; CAD 55,000 - 68,000; Full time

Benefits offered by this job

Medical and dental benefits

RRSP matching program

2 weeks vacation

Paid training

Hybrid schedule in Downtown Vancouver

Job summary

100 Ways is seeking a Social Media & Content Specialist to shape how the brand appears across social media and marketing channels. You will own content from planning through execution, building calendars, capturing and editing media, and refining content based on audience response.

You will collaborate with Marketing, Client Care, product teams, and partners to ensure consistency with the brand. This is a full-time hybrid role based in Downtown Vancouver, four days in-office and one day remote.

Qualifications

• 2–4 years of experience in social media, content creation, or digital marketing.
• Strong portfolio demonstrating photo, video, and social-first content.
• Experience planning, creating, editing, and publishing social content from brief through completion.
• Proficiency with design and editing tools such as Adobe Creative Suite and Canva.

Responsibilities

• Plan, schedule, and publish content across multiple social platforms.
• Develop content calendars aligned with campaigns and brand voice.
• Capture and edit photo and short-form video content.
• Edit and adapt assets for web, email, and paid channels.
• Maintain brand consistency across channels and assets.
• Monitor performance data and refine content based on insights.
• Collaborate with marketing, care, product teams, and partners.

Skills

Social media planning

Content creation

Storytelling

Team collaboration

Tools

Adobe Creative Suite

CapCut

Premiere Pro

Canva

Meta Business Suite

Job description

About the Role

We’re looking for a Social Media & Content Specialist to help shape how 100 Ways shows up across social media and our broader marketing channels.

This role sits at the intersection of content strategy, creation, publishing, community engagement, and performance. Working from established brand strategy and campaign direction, you’ll take ownership of translating ideas into engaging, consistent content that builds brand awareness, strengthens our community, and supports business growth.

You’ll own social content from planning through execution , developing content calendars, capturing and editing photo and video, publishing across platforms, monitoring performance, and continually refining what we create based on what resonates with our audience.

You’ll work closely with the Marketing team and collaborate with Client Care, product teams, paid media partners, creators, and other internal and external partners to ensure our content is aligned with the 100 Ways brand and designed to work across multiple channels.

This is a full-time hybrid position based in Downtown Vancouver , with four days per week in office and one day working from home.

What You’ll Do

Social Media Planning & Publishing

• Develop and execute monthly social media content plans aligned with marketing campaigns and business priorities.
• Translate campaign direction into a consistent and engaging content narrative across social platforms.
• Plan, schedule, and publish content across Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
• Maintain a consistent posting cadence, brand voice, and visual standard across social channels.
• Provide clear briefs and creative direction to support content execution across the team.
• Stay current on social trends, platform developments, cultural moments, and opportunities relevant to the 100 Ways brand.

Content Creation & Production

• Lead the development of social content, including determining shot lists, formats, concepts, and visual approaches.
• Capture and create high-quality photo and short-form video content aligned with 100 Ways brand guidelines.
• Edit and adapt content for use across multiple marketing channels, including:
• • Social media
  • Website product and collection pages
  • Email marketing
  • Paid advertising
• Edit and adapt user-generated content, creator and ambassador content, and event content for brand use.
• Organize and maintain content libraries and digital assets to support efficient reuse and brand consistency.
• Participate in brand content when required, including appearing on camera, recording voice-overs, and modelling jewellery.

Community Engagement

• Support day-to-day engagement across 100 Ways social channels.
• Engage with audiences in a way that reflects the brand’s voice and strengthens our online community.
• Identify relevant trends, conversations, creators, and opportunities that can strengthen brand visibility.
• Bring forward new content ideas based on social trends, audience behaviour, performance insights, and what you’re seeing across the industry.

Performance Monitoring & Optimization

• Review social media and content performance to identify trends, insights, and opportunities.
• Use performance data to refine content formats, posting cadence, creative approaches, and storytelling.
• Collaborate with the Marketing Department Manager to identify high-performing organic content that could be adapted for paid advertising.
• Contribute to the development and ongoing improvement of paid social creative formats.
• Continually test and refine content based on performance and audience engagement.

Marketing Campaigns, Events & Partnerships

• Incorporate creator, ambassador, and user-generated content into the social content calendar.
• Support marketing events and activations through content capture, live posting, and post-event content.
• Collaborate with internal and external partners to ensure content supports broader campaigns and business objectives.
• Contribute to additional marketing initiatives and campaigns as required.

What You Bring

• 2–4 years of experience in social media, content creation, digital marketing, or a related field.
• A strong portfolio demonstrating photo, video, and social-first content.
• Experience planning, creating, editing, and publishing social content from brief through completion.
• Strong visual sensibility with an eye for design and engaging storytelling.
• Proficiency with Adobe Creative Suite , particularly Photoshop and Lightroom.
• Comfortable using Canva for templates and fast-turn content.
• Experience editing short-form video using CapCut, Edits, Premiere Pro, or similar tools.
• Familiarity with Meta Business Manager/Business Suite.
• Comfortable reviewing performance data and using insights to inform content decisions.
• Strong written communication skills with the ability to effectively represent and maintain a consistent brand voice.
• Excellent organization, attention to detail, and ability to manage multiple priorities.
• A collaborative mindset and comfort working across teams.
• A proactive, self-starting approach. You naturally look for new ideas, opportunities, trends, and ways to improve.
• Comfortable appearing on camera, recording voice-overs, and modelling jewellery as part of brand content when required.
• An understanding of how content performs across social media, web, email, and paid environments.
• Experience organizing and managing digital content and asset libraries.
• Passion for jewellery, design, fashion, sustainability, or luxury goods is an asset.

What Success Looks Like

• 100 Ways maintains a consistent, recognizable, and engaging presence across priority social platforms.
• Content is planned and published consistently and aligns with broader marketing campaigns and brand direction.
• Photo and video content feels polished, authentic, and distinctly 100 Ways.
• Social performance and audience engagement continue to improve through testing, learning, and optimization.
• Content insights are actively used to influence what we create next.
• High performing organic content is identified and effectively adapted across additional marketing channels.
• Content assets are organized and easily accessible for reuse across the business.
• Marketing campaigns, events, product launches, and partnerships are supported with timely and effective content.
• The Marketing team can rely on you to take ownership of content from idea through publication.
• New trends and creative opportunities are proactively identified rather than simply reacted to.

What We Offer

• $55,000–$68,000 CAD annually , based on experience and qualifications.
• Comprehensive medical and dental benefits.
• Company RRSP matching program.
• 2 weeks vacation.
• Paid, hands-on training in a unique and growing industry.
• A supportive, collaborative environment where your work is visible and your ideas are valued.
• The opportunity to work hands-on with remarkable vintage, antique, and fine jewellery while helping shape a growing Canadian brand.

Schedule

• Full-time position.
• Hybrid schedule based from our Downtown Vancouver location.
• Four days per week in office and one day working from home.

Why Join 100 Ways?

Join a team that’s passionate about giving exceptional jewellery a second life while building a brand rooted in sustainability, expertise, and thoughtful storytelling.

At 100 Ways, you’ll work hands-on with remarkable vintage, antique, and fine jewellery while being part of a growing company where new projects and opportunities are constantly taking shape.

You’ll join a collaborative marketing team where your work is visible, valued, and impactful. From owning day-to-day social content to helping shape how 100 Ways shows up across marketing channels, you’ll have the opportunity to bring our brand voice to life and influence what comes next.

Additional Information

Portfolio

We strongly encourage applicants to include a portfolio, social media accounts, or examples of relevant work with their application. We’re particularly interested in seeing how you approach content planning, creation, visual storytelling, and consistency over time.

Vacancy Status

This posting is for a new vacancy.

Equal Opportunity Employer

We are committed to fostering an inclusive workplace where everyone is treated with respect and dignity. We welcome applications from all qualified individuals and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of any characteristic protected by applicable federal, provincial, or territorial human rights legislation.

Accessibility & Accommodation

We are committed to providing an accessible and inclusive recruitment process. Accommodations are available upon request for candidates participating in all stages of the hiring process. If you require accommodation, please let us know and we will work with you to meet your needs.

Privacy

Personal information collected during the recruitment process will be used solely for recruitment and employment purposes and will be handled in accordance with applicable privacy legislation.