Growth Marketing Specialist, Sustainable Wealth

Vancity; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Vancity is seeking a Growth Marketing Specialist, Sustainable Wealth, to plan, execute, and optimize wealth marketing campaigns in collaboration with Sustainable Wealth Management and Investment teams. The role focuses on content creation, coordinating initiatives, and guiding stakeholders to ensure campaigns are on-brand, relevant, and results-driven.

The position is full-time, permanent, based at Vancity head office with a hybrid work arrangement; on-site presence required for events and

Qualifications

• University degree in Marketing or Business is required or preferred.
• 3-5 years of professional marketing experience.
• Experience planning, executing, and measuring marketing campaigns across multiple channels.
• Strong marketing analytics skills with ability to assign KPIs to goals.
• Storytelling and presentation skills.
• Excellent project management and organizational skills with ability to manage multiple priorities.
• Strong influencing and leadership skills with stakeholders.
• Experience working with marketing platforms, content management tools, email systems, paid ads, creators and agencies.
• Resourceful, self-starter, proactive in finding opportunities.
• Personable, collaborative relationship builder.
• Enthusiastic about Vancity’s goals and impact.

Responsibilities

• Manage wealth marketing campaigns and projects from start to finish, including briefs, asset development, channel strategy, budgets, timelines, and approvals.
• Collaborate with marketing teams and stakeholders to meet business objectives and impact priorities.
• Provide weekly/monthly reporting against KPIs and link results to improvement opportunities.
• Develop post-campaign analyses and present insights for improvement.
• Refine target markets and value propositions using member and product insights.
• Support branches and internal teams with compelling product storytelling.
• Manage multiple high-priority projects in a deadline-driven, data-driven environment.
• Work independently and with the team, leveraging influencing and presentation skills.
• Build cross-functional relationships and advise stakeholders on maximizing campaigns.

Skills

Campaign planning

Campaign measurement

Marketing analytics

KPIs

Storytelling

Project management

Stakeholder influence

Campaign platforms

Education

University degree in Marketing or Business

Tools

PowerBI

Google Analytics

CRM systems

Content management tools

Email marketing systems

Paid advertising platforms

Job description

Our Story & Purpose:

We’reVancity, a member-owned credit union built on the principles of inclusion and social justice.Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers.We’vemade bold commitments to become net-zero by 2040 across all mortgages and loans, andwe’reactively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada,we’reproud to be consistently recognized as one of the country’s Top Employers. Ifyou’reready to join our team of 2,700 diverse individuals, access competitiverewardsand benefits, and be part of a greater movement.

Your Role in Supporting Our Members:

As a Growth Marketing Specialist, Sustainable Wealth you will work in collaboration with the Sustainable Wealth Management and Vancity Investment Management team to support the planning, execution, optimization, and performance of marketing communications, campaigns, and marketing platforms that help achieve Vancity’s business and brand objectives. You will develop compelling content, coordinate marketing initiatives, and provide guidance to both internal and external stakeholders to ensure marketing tactics are relevant, organized, and aligned with brand standards. This role is ideal for a collaborative marketing professional who combines creativity, analytical thinking, and strong project management skills to deliver exceptional marketing experiences and measurable results.

This is a Full-time, Permanent role based at Vancity head office and will report directly to the Marketing Manager, Sustainable Wealth. While this position provides a hybrid work arrangement, you will be expected to be on-site for events and business demands.

How You'll Make an Impact:

• Managing Wealth marketing campaigns and projects from start to finish, including gathering member and market insights, developing briefs, coordinating creative asset development, defining channel strategy, and overseeing budgets, timelines, feedback, and approvals, ensuring efficient and accurate launches.
• Collaborating with our marketing teams and cross-functional stakeholders to plan and execute strategies that successfully meet business objectives and advancement of our impact priorities.
• Leveraging your analytical skill set to provide weekly and monthly reporting against short-term and long-term KPIs, while connecting results to opportunities for improvement.
• Developing and presenting succinct post-campaign analysis on the success of campaigns and opportunities for improvement.
• Using member and product insights to refine target markets, special promotions, and simplify value propositions with the objective of getting the right message to the right person, at the right time.
• Enabling branches, member support, and other internal teams to tell a compelling story about our product benefits.
• Managing multiple high-priority projects in a deadline and data-driven environment.
• Working both independently and with the team, relying on strong influencing and presentation skills to achieve results.
• Building strong cross-functional relationships and providing stakeholders marketing advice, guidance, and recommendations to maximize campaign effectiveness

WhatYou’llBring to the Team:

• University Degree, preferably in Marketing or Business
• 3-5 years of professional experience in Marketing (preferably in the financial services sector)
• Experience planning, executing, and measuring marketing campaigns across multiple channels
• Strong skills in marketing analytics and the ability to assign KPIs to marketing and business goals
• Story-telling and presentation skills
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Strong skills influencing and leading team interactions to gain alignment with stakeholders
• Experience working with marketing platforms, content management tools, email marketing systems, paid advertising platforms, creative teams and media agencies
• Resourceful, self-starter, and proactive to finding new opportunities
• Personable, collaborative relationship builder
• Enthusiastic and excited about Vancity’s goals and impact

Extra Skills That Set You Apart:

• Experience within financial services, wealth management, credit unions, or highly regulated industries
• Knowledge of and interest in financial markets and wealth management
• Knowledge of digital marketing, marketing automation, CRM systems, and campaign analytics tools
• Skilled using AI tools
• Knowledge of reporting tools or platforms such as PowerBI and Google Analytics

You’llThrive Here If You Are:

• A dynamic communicator –with great interpersonal and communication skills, you create a clear understanding of expectations; you address escalated challenges and issues in reporting areas; and you represent the functional area across the organization.

• A self-starter – you have a bias towards action and are motivated by getting things done. You have a habit of uncovering opportunities through curiosity and testing new ideas to drive results.

• A strategic planner– you plan and coordinate to bring marketing strategies to life through efficient project management. You connect the dots across the business to provide more effective and efficient solutions.

• Analytical– you are data-driven in your approach and can skillfully interpret customer, campaign and market data, recommending changes and optimizations.

• Organized – You effectively manage competing priorities while maintaining attention to detail.

• Collaborative – You build strong relationships and work effectively with stakeholders across the organization.

• Member-Focused – You understand the importance of creating meaningful experiences that support member and business outcomes.

WhatYou’llEarn:

This role offers a salary range of $69,700to $90,200per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills,previousexperience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

WhyYou’llLove Working Here:

A career at Vancity is more than just a job, you’rejoining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer:We’rethe largest private-sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers

• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs

• Generous Vacation: New employees start with 3-4 weeks of vacation per year, withadditionaldays earnedover time

• Extra Stat Holidays: In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness

• Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from

• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

This role is an open vacancy, and our hiring process is grounded in fairness, transparency, and inclusion. We are committed to an inclusive, barrier-freeand accessible recruitment experience for all candidates. If yourequireanyaccommodationsor support at any stage of the recruitment process, including the application stage, we encourage you to let us know.We’rehere to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you canparticipatefully in the process.