Social Media Advisor (Temporary - Mat Leave Coverage)

Alberta Cancer Foundation; Calgary; On-site; CAD 60,000 - 85,000; Full time

Job summary

Alberta Cancer Foundation is seeking a Social Media Advisor to lead and elevate the province-wide social media presence. This temporary, full-time role focuses on developing a comprehensive strategy, content creation, channel growth, and partnership-driven storytelling.

You’ll collaborate with teams to share donor and patient stories, organize digital assets, and support fundraising efforts. The position reports to the Marketing Manager and runs for 16 months to cover a maternity leave, with a

Qualifications

• Diploma from a recognized post-secondary institution in communications, marketing, digital media, public relations, or a related field.
• 2–4 years of progressive experience managing and growing social media channels for an organization or brand.
• Experience in fundraising, non-profit, healthcare, or mission-driven environment is an asset.
• Experience using analytics and reporting to guide content and strategic decisions.
• Strong organizational skills with the ability to manage priorities independently.
• Valid driver’s license required.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with priorities and fundraising objectives.
• Provide strategic guidance on social media best practices to internal stakeholders.
• Identify trends and opportunities to grow the Foundation’s digital presence.
• Plan, create, schedule, and publish engaging, on-brand social content; own the content calendar.
• Collaborate with internal teams to source stories and visuals for social channels.
• Support campaigns, fundraising initiatives, and events with integrated social amplification.

Skills

Organizational skills

Analytics

Communication

Project management

Storytelling

Education

Post-secondary diploma in communications/marketing/digital media

Job description

Make a Meaningful Impact in the Lives of Albertans

At the Alberta Cancer Foundation, we exist to create more hope and more moments for Albertans facing cancer, no matter where they live or the type of cancer they’re facing. But we can’t do it alone. It is the collective actions of our team –alongside our volunteers, partners and donors –that are pivotal to ensuring every Albertan facing cancer has the support they need and the treatment they deserve, now and into the future.

Opportunity

Reporting to the Manager, Marketing, the Social Media Advisor plays a key role in advancing the Alberta Cancer Foundation’s mission by leading and elevating the organization’s social media presence and digital brand experience. This position is responsible for developing and executing a comprehensive social media strategy that supports fundraising priorities, stewardship, brand awareness, and community engagement across the province.

The Social Media Advisor serves as the Foundation’s subject matter expert for social media, providing strategic guidance, and performance insights that strengthen engagement, grow audiences, and amplify impact. This role is accountable for content development, platform growth, community and ambassador engagement, and ongoing optimization based on analytics and trends.

The Social Media Advisor collaborates closely with internal teams and external partners to source and share compelling stories from donors, patients, families, researchers, and the broader cancer community. Additionally, this role plays an integral part in organizing and maintaining social media systems, digital assets, and backend processes, ensuring efficient, consistent, and sustainable social media operations that support the Foundation’s broader marketing and communications objectives.

Please Note: This position is temporary, full-time for 16 months to cover a maternity leave.

How You'll Contribute

Content Development & Publishing

• Support the development, execution, and ongoing evolution of the Alberta Cancer Foundation’s social media strategy in alignment with organizational priorities, fundraising objectives, and brand guidelines.
• Serve as the organization’s social media subject matter expert, providing strategic guidance, recommendations, and best practices to internal stakeholders.
• Identify emerging trends, platform updates, and opportunities to strengthen the Foundation’s digital presence and audience engagement.
• Plan, create, schedule, and publish engaging, on-brand social media content that elevates storytelling, awareness, and impact.
• Own the social media content calendar and ensure consistent, timely execution across all platforms.
• Collaborate with internal teams to source compelling stories, visuals, and content related to donors, patients, families, researchers, and the broader cancer community.
• Support marketing campaigns, fundraising initiatives, and events through integrated social media amplification.

Community Engagement & Partnerships

• Build, manage, and grow a strong online community of supporters, ambassadors, partners, and stakeholders.
• Develop and maintain a network of brand ambassadors used across departments for storytelling, amplification, and engagement opportunities.
• Liaise with partners and collaborators to support content creation, cross-promotion, and shared storytelling initiatives

Analytics & Administration

• Monitor, analyze, and report on social media performance, including impressions, engagement, reach, and audience growth, using insights to inform strategy and content optimization.
• Maintain organized and secure social media systems, including digital asset libraries, filing structures, platform access, passwords, and related backend processes.
• Ensure consistency, continuity, and efficiency of social media operations by documenting processes and supporting strong digital governance.
• Oversee the Foundation’s digital video and multimedia platforms, including YouTube and Vimeo ensuring content is organized, current, optimized, and aligned with brand standards.

What You'll Bring to the Team

• A diploma from a recognized post-secondary institution in communications, marketing, digital media, public relations, or a related field. Equivalencies with work experience accepted.
• 2–4 years of progressive experience managing and growing social media channels for an organization or brand.
• Experience in a fundraising, non-profit, healthcare, or mission-driven environment considered an asset.
• Demonstrated experience using analytics and reporting to guide content and strategic decisions.
• Strong organizational skills with the ability to manage priorities independently and with accountability.
• Valid driver’s license required.

Why Join the Alberta Cancer Foundation?

We offer a flexible, supportive workplace where your well-being matters—along with a competitive compensation package, professional development opportunities, and the chance to work alongside a passionate, mission-driven team.

This posting will remain open until September 11, 2026