Specialist, Media and Content Marketing

Crohn's and Colitis Canada | Crohn et Colite Canada; Toronto; Hybrid; CAD 41,328 - 48,216; Part time

Benefits offered by this job

Flexible hours

Hybrid work environment

Diverse and passionate team

Job summary

A prominent health charity in Toronto seeks a Media and Content Marketing Specialist. This part-time role combines storytelling with data-driven insights to enhance brand visibility and community engagement. Key qualifications include post-secondary education in marketing/communications and 3+ years of experience in content marketing, particularly in health charities. The position offers a hybrid work setting, flexible hours, and the chance to work towards meaningful goals in healthcare advocacy.

Qualifications

• 3+ years of relevant work experience in media relations and content marketing.
• Experience interviewing people with sensitive health conditions is a plus.
• Ability to create compelling copy for diverse audiences.

Responsibilities

• Plan and manage media strategies to maximize reach.
• Build relationships with media outlets to secure coverage.
• Draft press releases and promotional content.
• Track and analyze content performance to improve engagement.

Skills

Storytelling

Media planning

Content marketing

Exceptional writing skills

Analytical skills

Empathy

SEO knowledge

Education

Post-secondary education in marketing/communications or equivalent experience

Tools

Google Analytics

Social media analytics tools

Job description

The Media and Content Marketing Specialist will play a key role in advancing our mission through compelling storytelling and strategic content creation. This role is responsible for developing, implementing, and managing media and content marketing strategies that enhance brand visibility and engagement to inspire action, raise awareness, and amplify our impact. This position combines creative storytelling with data-driven insights to ensure content resonates with diverse audiences and supports mission and fundraising goals.

This is a part-time, 4-days a week, contract role ending in December 2026.

Salary range is $30-$35/hr.

If this excites you, read on to learn more about our exciting new opportunity.

QUALIFICATIONS

• Post-secondary education, preferably in marketing/communications, journalism or equivalent experience.
• 3+ years of relevant work experience with a focus on storytelling, media planning and relations; content marketing, preferably for a health charity.
• Exceptional writing, editing, and storytelling skills
• Experience interviewing people with highly sensitive health conditions an asset.
• Proficiency in media monitoring and other analytic tools (Google Analytics, social media insights, etc.).
• Knowledge of search engine optimization (SEO) principles.
• Ability to interview people with a high degree of empathy.
• Ability to create compelling copy for diverse audiences, both internal and external, with fresh perspective, and outstanding craft.
• Highly organized, detail oriented with strong analytical and interpretive skills; able to work independently.
• Ability to multitask and work under pressure.

WHY YOU SHOULD JOIN US

• Flexible hours; we aren’t strict 9-5ers!
• Hybrid environment; some days at home and some days in our downtown city-view office. That said, we are open to great remote applicants within Canada.
• Last but not least, a passionate and diverse team championing our values; Courageous, Inclusive, Authentic and Collaborative, working towards a GREAT cause!

RESPONSIBILITIES

Media Planning, Relations and Execution:

• Plan and manage paid and earned traditional media strategies to maximize reach and ROI.
• Build and maintain relationships with journalists, influencers, and media outlets to secure coverage.
• Draft press releases, media kits, and coordinate interviews to promote events and campaigns.
• Develop key messages for events, campaigns, programs, and initiatives for use by internal and external spokespeople.
• Provide media training and support to employees, ambassadors, researchers and community members.
• Respond to and coordinate inbound media queries.
• Develop and execute a content marketing strategy and calendar aligned with organizational goals.
• Interview patients, caregivers, donors, and members of the research and medical community.
• Write, edit, and publish engaging content for newsletters, social media, and website.
• Ensure content adheres to brand voice, tone, and style guidelines.

Analytics & Reporting

• Track and analyze content and media performance to inform strategy adjustments and to provide insights to improve outreach and engagement.
• Prepare reports with insights and recommendations for improvement.

ABOUT US

Crohn’s and Colitis Canada is on a relentless journey to find the cures for Crohn’s disease and ulcerative colitis and improve the lives of everyone affected by these chronic diseases. Collectively with the support of volunteers, researchers, donors and the community, we are transforming the lives of people affected by Crohn’s and colitis through research, support programs, advocacy, and awareness.

To learn more, visit crohnsandcolitis.ca and follow us @getgutsycanada on Twitter, Facebook and Instagram.

To protect the health and safety of our employees and community, Crohn’s and Colitis Canada is requiring that employees be fully vaccinated against COVID-19. Crohn’s and Colitis Canada will provide accommodation on a case by case basis, in accordance with its obligations for anyone who is unable to be vaccinated for a reason protected under applicable human rights legislation.

HOW TO APPLY

Crohn’s and Colitis Canada provides a competitive compensation package and a rewarding work environment.

Interested applicants are asked to submit a PDF of their resume and cover letter by clicking “Apply Now” or you will be redirected to Crohn’s and Colitis Canada’s careers page if you are viewing this posting on an external site.

This position will be posted until January 27, 2026.

We are committed to creating and fostering a diverse, inclusive, equitable and accessible work environment that reflects the Canadian communities we work with and within. We strongly encourage applicants from diverse backgrounds. We are committed to making our recruitment process accessible to all candidates and provide accommodations upon request.

We thank all applicants for their interest to work at Crohn’s and Colitis Canada; however, only those selected for an interview will be contacted.