Social Content Strategist

Natural Factors; Milton; Hybrid; CAD 75,000 - 92,000; Full time

Benefits offered by this job

Great benefits

RRSP employer contributions

Loyalty share program

Annual product credit

Employee discounts

Job summary

Natural Factors is seeking a Social Content Strategist to craft and elevate our brand across digital channels. You’ll design multi-platform strategies, produce engaging short-form content, and translate audience insights into growth.

This role reports to the Director of Marketing and offers a hybrid schedule in Milton, Canada. You’ll drive brand awareness and engagement by balancing storytelling with performance analytics, collaborating with creators, and guiding cross-functional teams to meet

Qualifications

• In-depth knowledge of native platform tools, features, and algorithms across TikTok, Instagram Reels, LinkedIn, YouTube Shorts.
• Experience tracking performance metrics using native tools or platforms.

Responsibilities

• Develop and execute cross-platform social content strategies tailored to channel dynamics.
• Ideate, write, and oversee short-form video, static posts, stories, and multimedia copy.
• Track engagement, reach, and conversion data to generate actionable insights.
• Partner with creators and influencers to amplify reach and build online communities.
• Collaborate with design, marketing, and other teams to align social campaigns with company goals.

Skills

Strategy planning

Cross-platform content

Analytics interpretation

Creative writing

Collaboration

Education

Bachelor’s Degree in Marketing or Communications

Tools

Sprout Social

Meltwater Engage

Hootsuite

CapCut

Premiere Pro

Canva

Job description

We are looking for a creative, data-driven Social Content Strategist to shape and elevate our brand’s presence across digital channels. You will design multi-platform content strategies, produce engaging short-form creative, and turn audience insights into growth. You'll bridge the gap between creative storytelling and performance analytics, driving both brand awareness and meaningful engagement across our key digital channels. This role reports to the Director of Marketing.

Permanent Full-Time (40 hours)

Monday to Friday 8:00 am – 4:30 pm; Hybrid

$75,000 – $92,000

In this role, you will:

• Strategy & Planning: Develop and execute cross-platform social content strategies tailored to specific channel dynamics (TikTok, Instagram, LinkedIn, X, YouTube, etc.)
• Content Creation & Direction: Ideate, write, and oversee short-form video, static posts, stories, and multimedia copy that align with voice and brand guidelines
• Analytics & Optimization: Track key performance indicators (engagement, reach, conversion rate) and turn monthly data into clear, actionable performance insights
• Community & Advocacy: Partner with creators and influencers to amplify brand reach and build active online communities
• Cross-Functional Alignment: Collaborate with design, marketing, and other cross-functional teams to ensure social campaigns support broader company goals

You have:

• Bachelor’s Degree in Marketing or Communications (required)
• 5+ years of experience in social media or communications (required)
• Agency experience (an asset)
• Deep, hands-on knowledge of native creation tools, features, and algorithms across key platforms (i.e.: TikTok, Instagram Reels, LinkedIn, YouTube Shorts)
• Experience tracking performance metrics using native tools or platforms (i.e.: Sprout Social, Meltwater Engage, Hootsuite)
• Ability to write sharp, platform-native copy and outline visual concepts, storyboards, and short-form video scripts
• Proficiency with mobile and desktop editing software (i.e.: CapCut, Premiere Pro, Canva) for quick-turnaround content creation
• Ability to map business goals to a content calendar and translate real-time trends into brand-appropriate content
• Action-oriented mindset that actively seeks, absorbs, and integrates feedback to refine execution and strategy
• Strong balance between big-picture visual storytelling and performance data analysis
• Ability to thrive in a fast-paced environment and adapt quickly to algorithm shifts or reactive marketing opportunities
• Strong collaborative communication skills to align with designers, cross-functional teams and creators on brand vision and campaigns

You get:

• Great benefits (healthcare, health & personal spending accounts, wellness days, Employee & Family Assistance Program)
• Company provided RRSP
• Loyalty share program (based on service length)
• $300.00 per year to spend on company products
• Employee discount pricing
• Employee appreciation events & rewards
• Free onsite parking
• Exclusive discounts with various vendors
• Employee wellness sessions

Why us?

• We’re much bigger than you think, 30+ natural health brands loved across North America
• Proudly Canadian owned & operated

Learn more about us here: https://ca.naturalfactors.com/pages/our-nature