Social Content Strategist

Natural Factors; Milton; Hybrid; CAD 75,000 - 92,000; Full time

Benefits offered by this job

Healthcare benefits

Health spending accounts

Wellness days

Employee assistance program

RRSP

Loyalty program

Annual product credit

Employee discounts

Appreciation events

Free parking

Vendor discounts

Wellness sessions

Job summary

Natural Factors is seeking a Social Content Strategist to drive multi-platform content strategies across digital channels. You will design engaging short-form content and translate audience insights into growth, bridging creative storytelling with performance analytics.

The role requires a Bachelor’s Degree in Marketing or Communications and 5+ years in social media, with agency experience seen as a plus. Hybrid work with a 75k–92k CAD salary range.

Qualifications

• Bachelor’s Degree in Marketing or Communications required.
• 5+ years of experience in social media or communications.
• Agency experience is a plus.
• Deep knowledge of native creation tools and platform algorithms (TikTok, Instagram Reels, LinkedIn, YouTube Shorts).
• Experience tracking performance metrics using native tools (Sprout Social, Meltwater Engage, Hootsuite).
• Ability to write platform-native copy and outline visual concepts/storyboards for short-form video.

Responsibilities

• Develop cross-platform social content strategies tailored to channel dynamics (TikTok, Instagram, LinkedIn, X, YouTube).
• Write and oversee short-form video and multimedia copy aligning with brand guidelines.
• Track engagement, reach and conversion and translate data into actionable insights.
• Partner with creators and influencers to expand brand reach and build online communities.
• Collaborate with design and marketing teams to ensure social campaigns support company goals.

Skills

Social strategy

Content creation

Analytics

Influencer partnerships

Copywriting

Video editing

Education

Bachelor’s Degree in Marketing or Communications

Tools

Sprout Social

Meltwater Engage

Hootsuite

CapCut

Premiere Pro

Canva

Job description

We are looking for a creative, data-driven Social Content Strategist to shape and elevate our brand’s presence across digital channels. You will design multi-platform content strategies, produce engaging short-form creative, and turn audience insights into growth. You’ll bridge the gap between creative storytelling and performance analytics, driving both brand awareness and meaningful engagement across our key digital channels. This role reports to the Director of Marketing.

Permanent Full-Time (40 hours)

Monday to Friday 8:00 am – 4:30 pm; Hybrid

$75,000 – $92,000

In this role, you will:

• Strategy & Planning: Develop and execute cross-platform social content strategies tailored to specific channel dynamics (TikTok, Instagram, LinkedIn, X, YouTube, etc.)
• Content Creation & Direction: Ideate, write, and oversee short-form video, static posts, stories, and multimedia copy that align with voice and brand guidelines
• Analytics & Optimization: Track key performance indicators (engagement, reach, conversion rate) and turn monthly data into clear, actionable performance insights
• Community & Advocacy: Partner with creators and influencers to amplify brand reach and build active online communities
• Cross-Functional Alignment: Collaborate with design, marketing, and other cross-functional teams to ensure social campaigns support broader company goals

You have:

• Bachelor’s Degree in Marketing or Communications (required)
• 5+ years of experience in social media or communications (required)
• Agency experience (an asset)
• Deep, hands-on knowledge of native creation tools, features, and algorithms across key platforms (i.e.: TikTok, Instagram Reels, LinkedIn, YouTube Shorts)
• Experience tracking performance metrics using native tools or platforms (i.e.: Sprout Social, Meltwater Engage, Hootsuite)
• Ability to write sharp, platform-native copy and outline visual concepts, storyboards, and short-form video scripts
• Proficiency with mobile and desktop editing software (i.e.: CapCut, Premiere Pro, Canva) for quick-turnaround content creation
• Ability to map business goals to a content calendar and translate real-time trends into brand-appropriate content
• Action-oriented mindset that actively seeks, absorbs, and integrates feedback to refine execution and strategy
• Strong balance between big-picture visual storytelling and performance data analysis
• Ability to thrive in a fast-paced environment and adapt quickly to algorithm shifts or reactive marketing opportunities
• Strong collaborative communication skills to align with designers, cross-functional teams and creators on brand vision and campaigns

You get:

• Great benefits (healthcare, health & personal spending accounts, wellness days, Employee & Family Assistance Program)
• Company provided RRSP
• Loyalty share program (based on service length)
• $300.00 per year to spend on company products
• Employee discount pricing
• Employee appreciation events & rewards
• Free onsite parking
• Exclusive discounts with various vendors
• Employee wellness sessions

Why us?

• We’re much bigger than you think, 30+ natural health brands loved across North America
• Proudly Canadian owned & operated

Learn more about us here: https://ca.naturalfactors.com/pages/our-nature