Social & Content Manager

Jaybird studios ltd.; Vancouver; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Unlimited Standby Classes

Exclusive Discounts

Growth Opportunities

Wellness‑Focused Workplace

Connected Team Culture

Job summary

Jaybird studios ltd. seeks a Social & Content Manager to steer both Jaybird and Lagree West brands. You will lead social, content strategy, and narrative direction, building distinct voices, nurturing community connection, and producing content that earns attention before asking for action.

This creative leadership and hands-on production role requires strategic thinking, strong aesthetics, and the ability to create and ship high‑quality work at pace. A genuine wellness space affinity helps.

Qualifications

• 3+ years in a social media, content strategy, or content marketing role.
• Experience building distinct brand voices across platforms.
• Strong content creation skills and briefing talent when needed.
• Paid social content experience with measurable results.
• Proficiency across Instagram, TikTok, Meta, Google Display/YouTube and LinkedIn.
• Data fluency to read performance and extract insights.
• Experience with scheduling and social tools.
• Strong written communication across channels.
• Experience in fitness, wellness, lifestyle, or community brands is a strong asset.

Responsibilities

• Own the social media strategy for Lagree West and Jaybird across Instagram, TikTok, Meta, and LinkedIn.
• Build and maintain a proactive content calendar planned at least two weeks in advance.
• Own content scheduling across all platforms with timely publishing.
• Identify emerging platform trends and bring recommendations to leadership.
• Set channel-level goals, track performance, and adjust strategy based on data.
• Create and direct content across formats: video, photography, copy, graphics, Reels.
• Write copy that matches each brand's voice, brand-consistent and intentional.
• Brief and direct external creators, photographers, and videographers when needed.
• Maintain and evolve the visual and tonal language of both brands.
• Build a content library that is organized and always available.
• Own paid ad creative strategy: concept, write, and produce social ad content.
• Develop an organic-to-paid feedback loop to inform creative decisions.
• Collaborate on A/B testing frameworks and performance interpretation.
• Proficiency in Meta and Google Ads for targeting optimizations.
• Translate campaign briefs into compelling narratives across brands.
• Lead content direction for key brand moments and campaigns.
• Manage social inbox and community engagement to build a vibrant audience.

Skills

Social media strategy

Content creation

Brand voice management

Paid social advertising

Instagram

TikTok

Meta Ads

Google Ads

Analytics

Multi-brand experience

Tools

Later

Sprout

Hootsuite

Brandwatch

Job description

Lagree West and Jaybird are sister brands, providing two different ways to move under one shared operating philosophy. Lagree West offers high-intensity, low-impact, Pilates-inspired classes that build strength and flexibility. We're known for exceptional instruction, a strong mind-to-muscle connection, and warm service that feels personal. You’ll find us in seven studios across Vancouver and Victoria. Jaybird is a mindful, music-driven experience in a heated infrared room, lit by candlelight. With four studios in Vancouver and Toronto, our Pilates- and Yoga-inspired classes invite you to be present, move with intention, and feel yourself on a deeper level.

Our Team

Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.

Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They’re the standard we hold, the way we lead, and the reason our studios feel the way they do.

Role Summary

The Social & Content Manager is the storyteller-in-chief and day-to-day executor for both brands (Jaybird and Lagree West). This role leads social, content strategy, content creation, and narrative direction for Lagree West and Jaybird, with a heavy emphasis on building and protecting distinct brand voices, driving community connection, and producing content that earns attention before it asks for action.

This is a creative leadership role and a hands‑on production role. It requires strategic thinking, strong aesthetic instincts, and the ability to concept, create, and ship work at a high standard without losing quality or speed. A genuine understanding of and connection to boutique fitness, mindful movement, or the broader wellness and lifestyle space is essential. Writing, directing, scheduling, engaging, reporting, this person owns it end to end.

Day-to-day, this role operates with a high degree of independence on execution and creation. Creative direction comes from the Brand + Creative Director. Performance direction comes from the Digital + Growth Director. This person is a strong executor and creator who takes direction well and runs with it.

Core Responsibilities

Own the social media strategy for Lagree West and Jaybird across Instagram, TikTok, Meta, and LinkedIn

Build and maintain a proactive content calendar planned at least two weeks in advance at all times

Own content scheduling across all platforms, ensuring consistent and timely publishing

Identify emerging platform trends and opportunities and bring recommendations to BCD before they are obvious

Set channel-level goals, track performance, and adjust strategy based on what the data is telling you

Content Creation + Direction

Create and direct content across formats: short‑form video, photography, copy, graphics, and Reels

Write copy that sounds like each brand, not like a caption, voice‑consistent, intentional, and never generic

Brief and direct external creators, photographers, and videographers when needed

Maintain and evolve the visual and tonal language of both brands through every piece of content produced

Build a content library that is organised, accessible, and never running on empty

Paid Ad Content + Digital Advertising

Own paid ad creative strategy: concept, write, and produce social ad content for both brands

Build content that works as an ad before it looks like one, storytelling‑first, performance‑minded

Develop an organic‑to‑paid feedback loop: use top‑performing organic content to inform paid creative decisions

Manage ad creative refresh cadence in partnership with DGD, no ad runs stale

Collaborate with DGD on A/B testing frameworks, creative hypotheses, and performance interpretation

Proficiency in Meta and Google Ads: ability to lead creative testing frameworks and drive targeting optimisations

Brand Storytelling + Campaign Integration

Translate campaign briefs into compelling social and content narratives across both brands

Ensure every campaign, launch, and initiative has a clear social and content story, not just an announcement

Protect brand voice consistency across all content, in collaboration with BCD

Lead content direction for key brand moments: studio openings, challenges, seasonal pushes, community events

Bring the brandbook to life through content, storytelling is the operating lens, not a tactic

Community Engagement + Social Inbox

Own the social community voice for both brands: comments, DMs, and community‑building interactions

Manage the social inbox across all platforms, ensuring timely, on‑brand responses that reflect each brand's voice

Identify and activate advocates, UGC creators, and ambassadors in partnership with the Community + Partnerships team

Build a social presence that people want to be part of, not just follow

Monthly CRM Newsletters

Plan and write monthly newsletters for both brands in collaboration with the Marketing Operations Lead

Ensure newsletters feel community‑first and story‑driven, not purely promotional

Tie newsletter content directly to active social and community campaigns for a consistent cross‑channel narrative

Bring a social and community lens to email, connecting what is happening in the feed to what lands in the inbox

Partner with Marketing Operations Leads on scheduling and deployment, with you owning content and voice

Reporting + Performance

Track and report on social and content performance weekly and monthly

Present insights, not just numbers, with clear recommendations for what to do next

Connect content performance to business outcomes in every report

Leverage AI tools to automate processes and increase operational efficiency

Key Requirements

Must-Haves

3+ years in a social media, content strategy, or content marketing role; ideally with dual‑brand or multi‑brand experience

Demonstrated ability to build and protect distinct brand voices across platforms; not one voice applied to two brands

Strong content creation skills: comfortable directing shoots, writing on‑brand copy, editing short‑form video, and briefing designers

Paid social content experience: knows what makes an ad earn attention before asking for it, and has the results to show for it

Proficiency across Instagram, TikTok, Meta, Google Display/Youtube and LinkedIn

Data fluency: can read performance, extract insight, and adjust strategy; not just report numbers

Experience with scheduling and social tools (Later, Sprout, Hootsuite, or equivalent)

Strong written communication: concise, clear, and brand‑consistent across all channels

Experience in fitness, wellness, lifestyle, or community‑driven brands is a strong asset

Measures of Success

Content + Storytelling

Content consistently reflects a distinct, differentiated voice for each brand

BCD confirms creative output aligns with brand direction with minimal revision required

Content quality and consistency improve over time, not just output volume

Social + Community

Follower growth, engagement rate, and reach trend positively across both brands

Social inbox is managed consistently with timely, on‑brand responses

Community sentiment is positive and UGC volume grows over time

Paid + Performance

Ad creative drives strong CTR and ROAS in partnership with DGD

No ad runs stale; creative refresh cadence is proactive, not reactive

Organic‑to‑paid recommendations are submitted monthly and inform at least one active test

Newsletters + CRM

Monthly newsletters are delivered on time in collaboration with Marketing Operations Lead

Newsletter content feels community‑first and story‑driven, not promotional

Open rates, click‑through rates, and engagement meet or exceed benchmarks

Execution + Ownership

Content calendar is always live and planned at least two weeks ahead without prompting

Campaigns are reflected in social and content without being chased

Performance reporting is delivered consistently and informs strategy, not just documents results

Gives and welcomes feedback with a growth mindset, holds a high standard for execution, and leads by example

Perks of Being on the Team

Unlimited Standby Classes – Move, sweat, and reset whenever space allows

Exclusive Discounts – On Jaybird classes, retail, and partner brands

Growth Opportunities – Be part of a growing brand with room to advance

Wellness‑Focused Workplace – A positive, inspiring environment

Connected Team Culture – Work alongside people who get it

Job Information

Type: Full‑Time, 40 hours per week (Remote / Hybrid)

Reports to: Digital & Growth Director / Brand & Creative Director

Application Deadline: July 27th, 9pm pst

Lagree West and Jaybird are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.

This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. The company reserves the right to modify this description at any time.