Social and Programmatic Specialist

Manulife Insurance Malaysia; Toronto; Hybrid; CAD 61,000 - 103,000; Full time

Job summary

A leading company in financial services is seeking a Social and Programmatic Specialist to enhance marketing efforts through effective social and display advertising campaigns. The role requires strong analytical skills, excellent communication, and collaboration abilities. The ideal candidate will manage campaigns across platforms like The Trade Desk and DV360, focusing on optimizing ROI and improving customer engagement. Join a dynamic team that values diversity and offers a competitive salary and benefits package.

Benefits

Medical Insurance

Dental Insurance

Life Insurance

Retirement Savings

Paid Time Off

Qualifications

• Experience in managing social and display advertising campaigns.
• Ability to analyze data and optimize campaigns for performance.

Responsibilities

• Implement and manage advertising campaigns across various platforms.
• Regularly analyze campaign performance and make adjustments.

Skills

Analytical Skills

Communication

Collaboration

Education

Google Marketing Certification

Tools

The Trade Desk

DV360

Amazon DSP

Meta Ads

LinkedIn Ads

Job description

Social and Programmatic Specialist page is loaded

Social and Programmatic Specialist

Postuler locations Toronto, Ontario | time type: Temps plein | posted on: Publié hier | time left to apply: Date de fin: 31 mai 2025 (Il reste 15 jours pour postuler) | job requisition id: JR25050162

The Opportunity

We are seeking a highly skilled and experienced Social and Programmatic Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing and managing social and display advertising campaigns across various platforms. This role requires a strategic problem solver with a strong analytical approach, excellent communication skills, and the ability to collaborate with multiple parties.

Requirements:

1. Develop, implement, and manage campaigns: Build and complete advertising campaigns across platforms like The Trade Desk, DV360, Amazon DSP, Meta Ads, LinkedIn Ads.
2. Apply historical data and market trends to predict future campaign performance.
3. Optimize budget distribution across campaigns to increase ROI.
4. Regularly analyze campaign performance and make adjustments for improvement.
5. Focus on key performance indicators such as CTR, conversion rates, and CPA.

How will you create an impact?

You will understand how customers interact with marketing efforts, from first contact to long-term engagement, and use that information to enhance the customer experience and improve marketing results across the enterprise.

What motivates you?

• You obsess about customers, listen, engage, and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy accomplishing goals together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity, and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Develop, implement, and manage programmatic advertising campaigns across platforms such as The Trade Desk, DV360, Amazon DSP, Meta Ads, LinkedIn Ads.
• Monitor and optimize campaign performance to meet KPIs and ROI targets.
• Analyze data and generate insights to enhance campaign effectiveness.
• Collaborate with creative teams to develop engaging ad creatives.
• Conduct audience segmentation and targeting to improve reach and relevance.
• Stay updated with industry trends and methodologies in programmatic advertising.
• Google Marketing Certification is a plus!

What can we offer you?

• A competitive salary and benefits package.
• A growth trajectory encouraging you to follow your passions and learn new skills.
• Opportunities for career development and leadership.
• Flexible work policies and strong work-life balance.

Our commitment to you

• Values-first culture: We lead with our values daily and bring them to life together.
• Boundless opportunity: We create opportunities to learn and grow at every stage.
• Continuous innovation: Help redefine the future of financial services.
• Diversity, Equity, and Inclusion: We foster an inclusive workplace where everyone thrives.
• Corporate Citizenship: We build a business that benefits stakeholders and has a positive social and environmental impact.

À propos de Manuvie et de John Hancock

La Société Financière Manuvie est un leader mondial des services financiers, aidant les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en savoir plus, visitez www.manuvie.com.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi. Nous valorisons la diversité et favorisons un environnement de travail inclusif. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, sans discrimination en raison de la race, de l’origine, du genre, de l’orientation sexuelle, etc.

Nous priorisons l’élimination des obstacles à l’accès égalitaire à l’emploi. Pour demander un accommodement raisonnable, écrivez à [e-mail].

Informations complémentaires

Région de référence du salaire: Toronto, Ontario

Modalités de travail: Hybride

Échelle salariale: 61 350,00 CAD - 102 250,00 CAD. Pour d’autres régions, contactez [e-mail].

Avantages sociaux: Assurance médicale, dentaire, vie, épargne-retraite, congés payés, etc. Pour les États-Unis, contactez [e-mail] pour plus de détails.

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