Social and Programmatic Specialist

Manulife; Toronto; Hybrid; CAD 61,000 - 103,000; Full time

Job summary

A leading financial services provider is seeking a Social and Programmatic Specialist to enhance their marketing efforts. This role involves managing advertising campaigns across multiple platforms, analyzing performance metrics, and collaborating with creative teams to optimize results. Candidates should possess strong analytical skills and a strategic mindset, with a focus on customer engagement and ROI improvement. The position offers a competitive salary and benefits, along with opportunities for professional development in a diverse and inclusive environment.

Benefits

Health Insurance

Dental Insurance

Mental Health Benefits

Vision Insurance

Short- and Long-term Disability

Life Insurance

Paid Time Off

Retirement Savings Plans

Qualifications

• Experience in managing social and display advertising campaigns.
• Ability to analyze data and improve campaign performance.

Responsibilities

• Implement and manage advertising campaigns across various platforms.
• Analyze campaign performance and adjust strategies for improvement.

Skills

Analytical Skills

Communication

Collaboration

Education

Google Marketing Certification

Tools

The Trade Desk

DV360

Amazon DSP

Meta Ads

LinkedIn Ads

Job description

The Opportunity

We are seeking a highly skilled and experienced Social and Programmatic Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing, and managing social and display advertising campaigns across various platforms. This role calls for a strategic problem solver with a strong analytical approach, excellent communication skills, and the ability to collaborate with multiple parties.

Requirements:

• Develop, implement, and manage campaigns: Build and complete advertising campaigns across various platforms like The Trade Desk, DV360, Amazon DSP, Meta Ads, LinkedIn Ads.
• Apply historical data and market trends to predict future campaign performance.
• Improve the distribution of the budget across different campaigns to increase return on investment.
• Continuous improvement: Regularly analyze campaign performance and adjust campaigns and improve results.
• Performance metrics: Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

How will you create an impact?

You will be It involved in understanding how customers interact with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results across the enterprise.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Develop, implement, and manage programmatic advertising campaigns across various platforms – The Trade Desk, DV360, Amazon DSP, Meta Ads, LinkedIn Ads.
• Monitor and optimize campaign performance to achieve KPIs and ROI targets.
• Analyze data and generate insights to improve campaign effectiveness.
• Collaborate with the creative team to develop engaging ad creatives.
• Conduct audience segmentation and targeting to improve campaign reach and relevance.
• Stay updated with industry trends and standard methodologies in programmatic advertising.
• Google Marketing Certification - nice to have!

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture

We lead with our Values every day and bring them to life together.

• Boundless opportunity

We create opportunities to learn and grow at every stage of your career.

• Continuous innovation

We invite you to help redefine the future of financial services.

• Delivering the promise of Diversity, Equity and Inclusion

We foster an inclusive workplace where everyone thrives.

• Championing Corporate Citizenship

We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail] .

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$61,350.00 CAD - $102,250.00 CAD

If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.