Social and programmatic specialist

Société Financière Manuvie; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in financial services is seeking a Social and Programmatic Specialist to enhance their marketing efforts. The role involves managing advertising campaigns across various platforms, analyzing performance data, and collaborating with creative teams. Ideal candidates will possess strong analytical and communication skills, and a passion for customer engagement. The company offers a competitive salary, benefits, and professional development opportunities.

Benefits

Competitive salary and benefits packages

Flexible work policies

Professional development opportunities

Qualifications

• Experience with programmatic advertising campaigns.
• Ability to analyze data and generate insights.

Responsibilities

• Develop and manage social and display advertising campaigns.
• Continuously analyze and optimize campaign performance.

Skills

Analytical Skills

Communication

Collaboration

Education

Google Marketing Certification

Tools

The Trade Desk

DV360

Amazon DSP

Meta Ads

LinkedIn Ads

Job description

The Opportunity

We are seeking a highly skilled and experienced Social and Programmatic Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing and managing social and display advertising campaigns across various platforms. This role calls for a strategic problem solver with a strong analytical approach, excellent communication skills, and the ability to collaborate with multiple parties.

Requirements:

1. Develop, implement, and manage campaigns: Build and complete advertising campaigns across platforms like The Trade Desk, DV360, Amazon DSP, Meta Ads, and LinkedIn Ads.
2. Apply historical data and market trends to predict future campaign performance.
3. Improve the distribution of the budget across different campaigns to increase return on investment.
4. Continuously analyze campaign performance and make adjustments to improve results.
5. Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

How will you create an impact?

You will be involved in understanding how customers interact with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results across the enterprise.

What motivates you?

• You obsess about customers, listen, engage, and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity, and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

1. Develop, implement, and manage programmatic advertising campaigns across platforms like The Trade Desk, DV360, Amazon DSP, Meta Ads, and LinkedIn Ads.
2. Monitor and optimize campaign performance to achieve KPIs and ROI targets.
3. Analyze data and generate insights to improve campaign effectiveness.
4. Collaborate with the creative team to develop engaging ad creatives.
5. Conduct audience segmentation and targeting to improve campaign reach and relevance.
6. Stay updated with industry trends and standard methodologies in programmatic advertising.
7. Google Marketing Certification is a plus.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that encourages you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture: We lead with our values every day and bring them to life together.
• Boundless opportunity: We create opportunities to learn and grow at every stage of your career.
• Continuous innovation: We invite you to help redefine the future of financial services.
• Diversity, Equity, and Inclusion: We foster an inclusive workplace where everyone thrives.
• Corporate Citizenship: We build a business that benefits all stakeholders and has a positive social and environmental impact.