Showroom & Trade Sales Associate

NewWall; Toronto; On-site; CAD 50,000 - 65,000; Full time

Job summary

NewWall is seeking a Showroom & Trade Sales Associate in Toronto, Ontario, to handle showroom inquiries and manage client relationships. The role focuses on converting inquiries into sales and nurturing trade connections. Ideal candidates are strong communicators, sales-oriented, and highly organized. Compensation includes a base salary of $50,000 to $65,000 CAD, plus performance-based bonuses tied to sales volume and conversion rates. This is an exciting opportunity to contribute to a growing design-centric business.

Qualifications

• Strong communicator: polished, articulate, and responsive across email and in-person interactions.
• Sales-oriented: confident guiding conversations and closing, without being overly aggressive.
• Highly organized: manages multiple inquiries, quotes, and follow-ups with ease.

Responsibilities

• Lead all walk-in and scheduled showroom appointments for retail clients.
• Manage all inbound inquiries across Ontario and convert them into active opportunities.
• Build relationships with local designers and trade professionals.

Skills

Strong communication

Sales-oriented

Highly organized

Proactive and accountable

Relationship-driven

Design-aware

Job description

NewWall is a design-driven wallcovering company serving the professional design and commercial interiors market, including designers, developers, and hospitality clients.

Our portfolio spans commercial and large-scale projects - such as hotels, multi‑unit developments, and branded environments - while also supporting a strong and growing base of residential and independent trade clients.

As we continue to scale, our Toronto showroom plays a critical role in client acquisition, relationship building, and revenue growth across both retail and trade segments.

Role Purpose

The Showroom & Trade Sales Associate is responsible for owning and converting all inbound showroom and digital inquiries, with a focus on small‑to‑mid size residential projects and independent trade clients.

This role ensures that every opportunity - regardless of size - is handled with professionalism, speed, and consistency, while building long‑term relationships within the local design and trade community.

You will play a key role in capturing revenue, managing client relationships, and maintaining a high standard of experience across all touchpoints, allowing senior leadership to focus on larger commercial initiatives.

Core Responsibilities

1. Showroom Sales & Appointments

• Lead all walk‑in and scheduled showroom appointments for retail clients and small residential or trade projects
• Confidently guide product selection and close sales
• Deliver quotes and proposals in a timely, professional manner
• This is a frontline revenue role

2. Digital Inquiry & Pipeline Ownership

• Manage all inbound inquiries (email, website, social) across Ontario
• Respond quickly and convert inquiries into active opportunities
• Own the lifecycle of smaller residential and independent trade projects
• Maintain consistent follow‑up and drive deals to close
• You are responsible for the “digital showroom”
• Retail (Direct‑to‑Consumer)
  • Convert homeowners and DIY clients into sales
  • Build loyalty, repeat business, and positive client experiences
  • Encourage reviews and referrals
• Trade (Small Firms & Independents)
  • Build relationships with designers, contractors, and related trades
  • Support onboarding into trade accounts (in coordination with Client Services)
  • Nurture repeat business and increase share of wallet

4. Community & Relationship Building

• Establish rapport with local designers and trade professionals
• Support the growth of NewWall’s presence both in‑person and digitally
• Contribute to community‑building initiatives (events, follow‑ups, outreach)

5. Collaboration & Internal Coordination

Work closely with:

• Client Services (trade accounts, pricing, operations)

You own the client relationship, while leveraging internal support for execution

What Success Looks Like

No backlog of unanswered inquiries

Fast, consistent response times across all channels

High conversion rates on:

• Walk‑ins
• Email and digital inquiries
• Small project leads

Growth in:

• Retail revenue
• Small trade accounts
• Repeat customers

Strong, professional client communication

Positive reviews and referral activity

Ideal Candidate Profile

• We are looking for someone who is:
• A strong communicator: polished, articulate, and responsive across email and in‑person interactions
• Sales‑oriented: confident guiding conversations and closing, without being overly aggressive
• Highly organized: manages multiple inquiries, quotes, and follow‑ups with ease
• Proactive and accountable: does not let opportunities sit; follows through consistently
• Relationship‑driven: enjoys building rapport and nurturing long‑term client connections
• Design‑aware: appreciates aesthetics and thrives in a design‑forward environment

Compensation

• Base Salary: $50,000 – $65,000 CAD (based on experience)
• Performance‑Based Bonus: Incentives tied to:
  • Sales volume (retail + small trade)
  • Conversion rates
  • Pipeline responsiveness and follow‑through

Why Join Newwall

• Work within a design‑focused, growing business with exposure to both residential and commercial projects
• Build meaningful relationships within the design and trade community
• Take ownership of a key revenue channel with real impact on the business
• Be part of a collaborative team with clear roles and strong support system