Short Form Creative Lead

Serv Recruitment; Kelowna; On-site; CAD 75,000 - 85,000; Full time

Job summary

Martell Media is seeking a Shortform Creative Lead to own the creative direction, strategy, and execution of short-form content across platforms including Instagram Reels, TikTok, YouTube Shorts, and LinkedIn. You will shape Dan Martell's content presence by identifying trends, developing concepts, directing shoots, and ensuring content performs at a high level.

The role requires a strong background in short-form storytelling, video direction, and analytics-driven decision making.

Qualifications

• Proven experience creating, directing, or managing high-performing short-form content.
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and other short-form platforms.
• Strong knowledge of social media algorithms, content optimization, and audience engagement strategies.
• Experience developing content concepts that drive organic growth and reach.
• Strong video editing knowledge with the ability to provide clear creative direction to editors.

Responsibilities

• Lead short-form content strategy across multiple social platforms.
• Identify trends, platform opportunities, and emerging content formats.
• Develop high-performing content concepts and creative angles.
• Direct and film content with Dan Martell.
• Provide creative leadership during shoots to maximize performance.
• Collaborate with editors to optimize content for each platform.
• Review content performance and use analytics to improve future output.
• Stay ahead of platform algorithm changes and audience behavior trends.
• Create systems and processes to improve production and scalability.
• Test new hooks, formats, and storytelling structures.
• Work cross-functionally with content and marketing teams to support growth objectives.

Skills

Short-form content

Video editing

Creative direction

Audience growth

Platform analytics

Talent direction

Storytelling

Job description

Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a Shortform Creative Lead.

Join the Team:

Martell Media is a fast-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands. The team moves quickly, values ownership, and is committed to producing world-class content that drives audience growth, engagement, and revenue.

More information can be found here: https://www.danmartell.com

Position Responsibilities:

If you are a rare individual who lives and breathes short-form content, understands what drives performance across today's leading platforms, and can transform ideas into content that captures attention at scale, this role is for you.

Martell Media is looking for a Shortform Creative Lead to own the creative direction, strategy, and execution of short-form content across platforms including Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and emerging channels. This person will play a key role in shaping Dan Martell's content presence by identifying trends, creating compelling concepts, directing shoots, and ensuring content consistently performs at a high level.

Success in this role means producing engaging content that grows audience, drives reach, strengthens brand authority, and contributes to business growth.

This role includes:

• Leading short-form content strategy across multiple social platforms
• Identifying trends, platform opportunities, and emerging content formats
• Developing high-performing content concepts and creative angles
• Directing and filming content with Dan Martell
• Providing creative leadership during content shoots to maximize performance and efficiency
• Collaborating closely with editors to ensure content is optimized for each platform
• Reviewing content performance and using analytics to improve future output
• Staying ahead of platform algorithm changes and audience behavior trends
• Creating systems and processes that improve content production and scalability
• Continuously testing new hooks, formats, storytelling structures, and creative approaches
• Working cross-functionally with the content and marketing teams to support growth objectives

Qualifications

• Proven experience creating, directing, or managing high-performing short-form content
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and other short-form platforms
• Strong knowledge of social media algorithms, content optimization, and audience engagement strategies
• Experience developing content concepts that drive organic growth and reach
• Strong video editing knowledge with the ability to provide clear creative direction to editors
• Comfortable directing talent and leading content shoots
• Excellent creative instincts combined with data-driven decision making
• Strong understanding of storytelling in short-form content formats
• Ability to move quickly, prioritize effectively, and thrive in a fast-paced environment
• Existing personal social media audience of 5,000 to 10,000+ followers is considered an asset but is not required
• Self-starter who brings ideas, solutions, and recommendations proactively

Our Ideal Teammate Is Someone Who:

• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work
• Has exceptional creative instincts and strong content taste
• Is obsessed with social media trends and audience behavior
• Can balance creativity with performance and business outcomes
• Thrives in a fast-paced, creator-led environment

Location: In Office, Kelowna BC

Compensation: $75,000 - $85,000 CAD Base Salary + $18,000 variable

Employment Type: Full-Time Employee

Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.