YouTube Content Strategist

Serv Recruitment; Kelowna; On-site; CAD 80,000 - 90,000; Full time

Job summary

Martell Media is seeking an experienced YouTube Content Strategist to shape the company’s YouTube presence and drive audience growth and revenue. You will own the content strategy, write compelling scripts, and translate performance data into actionable recommendations.

Ideal candidates bring a proven track record in developing high-performing YouTube content, strong storytelling skills, and the ability to collaborate with Dan Martell and the content team to plan and execute videos and campaigns.

Qualifications

• Proven experience developing content strategy for YouTube channels.
• Strong understanding of YouTube analytics, audience behavior, retention metrics, and content optimization.
• Demonstrated success creating, scripting, or producing high-performing YouTube content.
• Exceptional storytelling and narrative development skills.
• Experience identifying content trends and translating them into successful video concepts.
• Ability to make strategic recommendations backed by performance data.
• Comfortable working in a fast-paced, creator-led environment.
• Strong communication skills with confidence to present ideas and challenge existing approaches.
• Self-starter who requires minimal oversight and can operate independently.

Responsibilities

• Developing and owning YouTube content strategy focused on audience growth and engagement.
• Generating high-potential video concepts with the ability to identify million-plus view opportunities.
• Writing compelling scripts that align with channel objectives and audience interests.
• Analyzing YouTube performance metrics and translating insights into actionable recommendations.
• Continuously testing, optimizing, and improving content performance based on analytics.
• Collaborating directly with Dan Martell and the broader content team on content planning and execution.
• Participating in video production and filming when required.
• Staying current on YouTube trends, platform changes, and emerging content opportunities.
• Challenging assumptions and proactively identifying opportunities for channel growth and improvement.
• Contributing to content systems and processes that support long-term channel success.

Skills

YouTube content strategy

YouTube analytics

Storytelling

Communication

Self-starter

Job description

Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a YouTube Content Strategist.

Join the Team:

Martell Media is a fast-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands. The team moves quickly, values ownership, and is committed to producing world-class content that drives both audience growth and business results.

More information can be found here: https://www.danmartell.com

Position Responsibilities:

If you are a rare individual who understands what makes content perform at scale and can turn ideas into videos that attract millions of views, this role is for you.

Martell Media is looking for an experienced YouTube Content Strategist who can help shape the future of the company's YouTube presence. This is not a junior content role. We are looking for someone who already understands YouTube at a high level, has a strong storytelling background, and can confidently bring recommendations, ideas, and strategic direction to the team.

Success in this role means consistently identifying content opportunities, creating compelling narratives, analyzing performance data, and helping develop content that grows both audience and revenue.

• Developing and owning YouTube content strategy focused on audience growth and engagement
• Generating high-potential video concepts with the ability to identify million-plus view opportunities
• Writing compelling scripts that align with channel objectives and audience interests
• Analyzing YouTube performance metrics and translating insights into actionable recommendations
• Continuously testing, optimizing, and improving content performance based on analytics
• Collaborating directly with Dan Martell and the broader content team on content planning and execution
• Participating in video production and filming when required
• Staying current on YouTube trends, platform changes, and emerging content opportunities
• Challenging assumptions and proactively identifying opportunities for channel growth and improvement
• Contributing to content systems and processes that support long-term channel success

Qualifications

• Proven experience developing content strategy for YouTube channels
• Strong understanding of YouTube analytics, audience behavior, retention metrics, and content optimization
• Demonstrated success creating, scripting, or producing high-performing YouTube content
• Exceptional storytelling and narrative development skills
• Experience identifying content trends and translating them into successful video concepts
• Ability to make strategic recommendations backed by performance data
• Comfortable working in a fast-paced, creator-led environment
• Strong communication skills with confidence to present ideas and challenge existing approaches
• Experience in film production, directing, scriptwriting, or content production is considered a strong asset but is not required
• Self-starter who requires minimal oversight and can operate independently

Our Ideal Teammate Is Someone Who:

• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work
• Has strong creative instincts supported by data and analytics
• Is passionate about storytelling and audience growth
• Brings fresh ideas and isn't afraid to challenge the status quo

Compensation: $80,000 - $90,000 CAD Base Salary + $18,000 variable

Employment Type: Full-Time Employee

Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.