Shortform Creative Lead: Growth & Platform Strategy

Serv Recruitment; Kelowna; On-site; CAD 75,000 - 85,000; Full time

Job summary

Martell Media is seeking a Shortform Creative Lead to own the creative direction, strategy, and execution of short-form content across platforms including Instagram Reels, TikTok, YouTube Shorts, and LinkedIn. You will shape Dan Martell's content presence by identifying trends, developing concepts, directing shoots, and ensuring content performs at a high level.

The role requires a strong background in short-form storytelling, video direction, and analytics-driven decision making.

Qualifications

• Proven experience creating, directing, or managing high-performing short-form content.
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and other short-form platforms.
• Strong knowledge of social media algorithms, content optimization, and audience engagement strategies.
• Experience developing content concepts that drive organic growth and reach.
• Strong video editing knowledge with the ability to provide clear creative direction to editors.

Responsibilities

• Lead short-form content strategy across multiple social platforms.
• Identify trends, platform opportunities, and emerging content formats.
• Develop high-performing content concepts and creative angles.
• Direct and film content with Dan Martell.
• Provide creative leadership during shoots to maximize performance.
• Collaborate with editors to optimize content for each platform.
• Review content performance and use analytics to improve future output.
• Stay ahead of platform algorithm changes and audience behavior trends.
• Create systems and processes to improve production and scalability.
• Test new hooks, formats, and storytelling structures.
• Work cross-functionally with content and marketing teams to support growth objectives.

Skills

Short-form content

Video editing

Creative direction

Audience growth

Platform analytics

Talent direction

Storytelling

Job description

Martell Media is seeking a Shortform Creative Lead to own the creative direction, strategy, and execution of short-form content across platforms including Instagram Reels, TikTok, YouTube Shorts, and LinkedIn. You will shape Dan Martell's content presence by identifying trends, developing concepts, directing shoots, and ensuring content performs at a high level.

The role requires a strong background in short-form storytelling, video direction, and analytics-driven decision making.