SEO Strategist, Senior Living (Remote, Hamilton)

Blacksmith Agency; Hamilton; Remote; CAD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Strategist, Senior Living, to own search for a book of senior living clients (operators and home care agencies with many communities): the technical roadmap, content priorities and the ranking story when the client asks what moved.

You are the strategic voice at the table, and you make the calls. This is a remote, full-time role working with US, Canadian, and international clients.

Qualifications

• 3+ years hands-on in SEO, including audits and fixes.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI.
• Getting clients found in AI search and traditional organic results.
• Links, local search and multi-location SEO where needed.
• Reporting in GA4 and Search Console, quarterly client roadmaps.

Skills

SEO expertise

English communication

Remote collaboration

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.