Senior SEO Specialist (Remote, Hamilton)

Blacksmith Agency; Hamilton; Remote; CAD 98,000 - 154,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Senior SEO Specialist to own search for B2B and growing-brand clients. You will set the technical roadmap, determine content priorities, and present the ranking story to clients on calls.

You will lead technical SEO, keyword strategy, on-page optimization with writers and AI, and local/global SEO as needed. You will report in GA4 and Search Console and guide quarterly client roadmaps.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog, Ahrefs or Semrush.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own technical SEO including crawl, indexation, site speed, schema, and site architecture.
• Develop keyword strategy and on-page optimization with writers and AI.
• Improve visibility in AI search and traditional results.
• Manage multi-location SEO and local search as needed.
• Produce quarterly client roadmaps and reporting in GA4/Search Console.

Skills

SEO audits

Agency collaboration

Live client calls (English)

Content strategy collaboration

Tools

GA4

Screaming Frog

Ahrefs

Semrush

Google Search Console

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Senior SEO Specialist you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.