SEO Strategist, Roofing (Remote, Edmonton)

Blacksmith Agency LLC; Edmonton; Remote; CAD 65,000 - 120,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Strategist, Roofing to own search strategy for roofing clients across markets. You will guide the technical roadmap, content priorities, and the ranking story when clients ask what moved.

You will collaborate with writers and AI, manage multi-location SEO, and report in GA4 and Search Console, delivering quarterly roadmaps for each client.

Qualifications

• Proven 3+ years of hands-on SEO experience with audits and fixes.
• Fluent in GA4, Screaming Frog, Ahrefs or Semrush.
• Agency experience managing multiple clients concurrently.
• Clear spoken English with US clients on live calls.
• SEO for roofing or multi-location businesses is a plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO strategy

Client communication

Team collaboration

Tools

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)
• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.