SEO Manager, Roofing (Remote, London)

Blacksmith Agency LLC; London; Remote; CAD 91,000 - 126,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, is seeking an SEO Manager, Roofing who will own search for roofing clients across multiple markets: the technical roadmap, content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

You will collaborate with writers and AI to produce drafts, run audits, and drive local and multi-location SEO.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluent English for live calls with US clients.
• Experience across multiple clients in an agency

Responsibilities

• Oversee technical SEO including crawl, indexation, speed, schema, and site architecture.
• Develop keyword strategy and on-page optimization with writers and AI drafting.
• Improve visibility in AI search results and traditional organic results.
• Manage local and multi-location SEO and multi-market campaigns.
• Provide GA4 and Search Console reporting and quarterly client roadmaps.

Skills

SEO expertise 3+ years

Multi-location SEO

Client communication (US)

Tools

GA4

Search Console

Screaming Frog

Ahrefs / Semrush

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.