SEO Strategist, Multifamily (Remote, Edmonton)

Blacksmith Agency LLC; Edmonton; Remote; CAD 84,000 - 140,000; Full time

Job summary

Blacksmith Agency LLC is seeking an SEO Strategist, Multifamily to own search for a portfolio of multifamily clients. You will define the technical roadmap, prioritize content, and steer the ranking narrative for clients on calls with US-based stakeholders.

You will lead technical audits, develop keyword strategies, and coordinate with writers and AI to produce drafts. This role emphasizes local search and multi-location SEO across regions.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for multifamily or similar multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers/AI.
• Getting clients found in AI search and traditional organic results.
• Links, local search and multi-location SEO where needed.
• Reporting in GA4 and Search Console, and quarterly roadmaps for each client.

Skills

Technical SEO

Keyword strategy

Content optimization

GA4 & Search Console

Screaming Frog

Ahrefs

Semrush

Agency experience

English communication

Tools

Screaming Frog

GA4

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Multifamily you own search for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for multifamily or similar multi-location businesses is a strong plus.