SEO Manager, Multifamily (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Remote; CAD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Manager, Multifamily, to own search strategies for multifamily clients across multiple locations. You will drive technical SEO, content prioritization, and AI-enabled discovery, collaborating with writers and analytics teams.

Remote role with US/Canada/SA markets; you’ll report on GA4 and Search Console, and lead strategic decisions with a strong agency background. Excellent communication with US clients is essential.

Qualifications

• 3+ years hands-on in SEO
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for multifamily or similar multi-location businesses is a strong plus.

Responsibilities

• Perform technical SEO audits including crawl, indexation, site speed, and schema improvements.
• Develop keyword strategy and on-page optimization with writers and AI.
• Drive visibility in AI search and traditional organic results.
• Execute links, local search, and multi-location SEO as needed.
• Provide GA4 and Search Console reporting and quarterly client roadmaps.

Skills

SEO

Technical SEO

Analytics

Agency experience

English communication

Tools

GA4

Screaming Frog

Ahrefs or Semrush

Google Search Console

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Multifamily you own search for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for multifamily or similar multi-location businesses is a strong plus.