SEO Digital Marketing Specialist

Faber Technologies; Vancouver; On-site; CAD 60,000 - 80,000; Part time

Job summary

A leading construction tech company is seeking a part-time Digital Marketing Specialist to enhance their online presence. You will lead social media campaigns, manage Google Ads, and create engaging content to boost brand awareness. This role requires 20-25 hours per week and offers a dynamic environment focused on growth and innovation.

Qualifications

• Experience in digital marketing and managing social media accounts for growing companies.
• Proficiency with Google Ads/AdWords and SEO keyword creation.
• Strong knowledge of major social media platforms.

Responsibilities

• Manage Google Ad campaigns and develop bidding strategies.
• Plan and execute social media marketing campaigns.
• Create and maintain a content calendar tailored to each platform.

Skills

Digital Marketing

Social Media Management

SEO

Content Creation

Photography

Videography

Tools

Google Ads

Canva

Job description

About Faber

Faber is a construction tech company that uses an app-based platform to connect construction companies with local workers seeking temporary or full-time work. We aim to provide a transparent, reliable, and accountable way for employers and employees to connect, fostering a more connected workforce.

About The Role

Reporting directly to the CEO, you will lead online marketing and social media campaigns to enhance Faber's online presence. Responsibilities include managing social media accounts, overseeing Google Ads to direct users to our app, and executing email and LinkedIn marketing campaigns. You will create engaging content that resonates with our audience and boosts brand awareness. This is a part-time position, requiring 20-25 hours per week.

Responsibilities

1. Manage Google Ad campaigns, develop bidding strategies, and implement SEO strategies to enhance brand content.
2. Plan and execute social media marketing campaigns to increase brand awareness and drive traffic to our app.
3. Manage Faber's LinkedIn, Instagram, TikTok, and other social media accounts.
4. Create and maintain a content calendar tailored to each platform's audience.
5. Engage with social media audiences through messages, comments, and posts.
6. Produce visual content, including photos, videos, and graphics for social media.
7. Analyze social media trends relevant to the local construction industry and create trend-aligned content.
8. Apply SEO best practices to improve online search rankings.

Skills and Requirements

• Experience in digital marketing and managing social media accounts for growing companies.
• Proficiency with Google Ads/AdWords, bidding strategies, and SEO keyword creation.
• Understanding of Vancouver's construction industry.
• Proficiency with digital content creation tools such as Canva.
• Strong knowledge of major social media platforms (LinkedIn, Instagram, TikTok).
• Experience leading social media campaigns with high engagement.
• Ability to collaborate and adapt within a team environment.
• Photography and videography skills; owning personal equipment is a plus.
• Desire for ongoing professional development as a digital marketing specialist.

Final Thoughts

We value diversity in thought and experience. We do not discriminate on any basis and encourage all qualified candidates to apply. If accommodations are needed or questions arise, please inform us. While we welcome all applications, only shortlisted candidates will be contacted. Thank you for your understanding and best wishes in your career journey.