SEO Analyst / Data Specialist

RM Staffing B.V.; Mississauga; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading staffing firm in Peel Region is looking for a highly analytical SEO Analyst / Data Specialist. This role involves creating and maintaining dashboards, tracking SEO performance, and providing data-driven insights to guide strategy and decision-making. Ideal candidates will have 2-4 years of experience in SEO analytics and strong skills in Google Analytics and data visualization tools. Join a collaborative team environment focused on growth and optimization.

Qualifications

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4 and Google Search Console.
• Proficiency in Excel/Google Sheets and basic SQL.
• Experience building SEO dashboards and reports.
• Strong problem-solving and analytical skills.

Responsibilities

• Create and maintain dashboards to track SEO performance.
• Set up KPI tracking for organic traffic and conversions.
• Conduct analyses to identify gaps and opportunities.
• Provide insights to inform SEO strategy and optimization.
• Collaborate with teams to ensure data-driven decisions.
• Ensure accurate data collection and reporting.

Skills

SEO analytics

Google Analytics 4

Looker Studio

SQL

Excel

Analytical skills

Tools

Google Search Console

Tableau

Power BI

Python

Job description

We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.

Responsibilities

• Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.
• Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.
• Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.
• Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.
• Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.
• Ensure accurate data collection and reporting, working with analytics and dev teams as needed.

Qualifications

Must-Haves

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).
• Proficiency in Excel / Google Sheets and at least basic SQL for data querying.
• Experience building SEO dashboards and reports for stakeholders at different levels.
• Strong problem-solving, analytical, and communication skills.

Nice-to-Haves

• Familiarity with BI platforms like Tableau or Power BI.
• Experience analyzing enterprise or multi-market SEO data sets.
• Knowledge of Python / R for automation and advanced analytics.
• Experience supporting A / B testing and experimentation frameworks.