Senior Website Transformation Strategist

Kelly; Calgary; Hybrid; CAD 82,000 - 117,000; Full time

Job summary

Kelly is seeking a Website Transformation Digital Communications Specialist in Calgary, hybrid. This senior, business-side leadership role focuses on guiding website content transformation on a headless, AI-enabled Sitecore platform.

It is not a hands-on development or PM role, but requires strategic collaboration with PMs, IT, agencies, and content owners to shape direction and requirements. You will translate communications needs into clear requirements, advise leaders on priorities, and

Qualifications

• Significant experience—ideally 10–15 years—in digital communications, website strategy, content strategy, or a related field.
• Experience working in a large, complex organization, navigating structures and aligning stakeholders with competing priorities.
• Experience with an enterprise CMS such as Sitecore, Adobe Experience Manager, or comparable platform, from business-user or product-owner perspective.
• Experience contributing to a website migration, modernization, or digital transformation.
• Ability to turn complex business needs into practical website recommendations and clear requirements for developers and agencies.
• Familiarity with agile delivery, including sprint planning, backlog management, user stories, and user acceptance testing.
• Strong understanding of content architecture, taxonomies, metadata, content governance, and user journeys.
• Knowledge of WCAG 2.2 AA accessibility standards and inclusive digital design.
• Understanding of SEO, site search, digital analytics, and AI-search readiness.
• Excellent communication, facilitation, and relationship-building skills.

Responsibilities

• Guide the business and content direction of the website transformation from discovery through launch and adoption.
• Translate corporate communications, campaign, and public-relations needs into clear requirements, user stories, and feedback on designs and wireframes.
• Advise leaders and stakeholders on website decisions, trade-offs, priorities, and opportunities.
• Work with project managers to keep business objectives and communications needs aligned throughout delivery.
• Serve as the primary business contact for the external agency, helping ensure it delivers flexible, reusable website components.
• Champion a straightforward, intuitive content-authoring experience for internal teams using Sitecore.
• Assess and rationalize existing content, and guide its migration into the new platform.
• Shape content structures, taxonomies, metadata, governance standards, and publishing workflows.
• Coordinate business testing and validate requirements, migrated content, usability, accessibility, and stakeholder expectations.
• Partner with IT on security and compliance while advocating for strong user experience and effective storytelling.
• Support training and change management for content owners adopting new tools and workflows.
• Incorporate SEO, site search, analytics, content discoverability, and emerging AI-search considerations into the digital experience.

Skills

10-15 years exp

Large org experience

Agile delivery

Content architecture

Taxonomies

WCAG accessibility

SEO

Site search

Digital analytics

AI-search readiness

Communication

Facilitation

Relationship building

Ability to turn business needs into a0

Tools

Sitecore

Adobe Experience Manager

Job description

Website Transformation Digital Communications Specialist

Location: Calgary, AB — hybrid

Assignment: 16–18 months

Pay rate: $72 per hour

We’re seeking a senior digital communications professional to help guide the business and content transformation of a large organization’s corporate website. The current website is nearing end of life and will be modernized on a headless, AI-enabled Sitecore platform.

This is a business-side digital leadership role—not a project manager or developer position. You’ll work alongside established project managers, developers, IT teams, an external agency, and content owners to shape the website’s direction and ensure the new platform meets business and audience needs. You’ll help leaders make informed decisions about what content and functionality to retain, improve, or retire—and translate those decisions into clear direction developers can act on.

What you’ll do

• Guide the business and content direction of the website transformation from discovery through launch and adoption.
• Translate corporate communications, campaign, and public‑relations needs into clear requirements, user stories, and feedback on designs and wireframes.
• Advise leaders and stakeholders on website decisions, trade‑offs, priorities, and opportunities.
• Work with project managers to keep business objectives and communications needs aligned throughout delivery.
• Serve as the primary business contact for the external agency, helping ensure it delivers flexible, reusable website components.
• Champion a straightforward, intuitive content‑authoring experience for internal teams using Sitecore.
• Assess and rationalize existing content, and guide its migration into the new platform.
• Shape content structures, taxonomies, metadata, governance standards, and publishing workflows.
• Coordinate business testing and validate requirements, migrated content, usability, accessibility, and stakeholder expectations.
• Partner with IT on security and compliance while advocating for strong user experience and effective storytelling.
• Support training and change management for content owners adopting new tools and workflows.
• Incorporate SEO, site search, analytics, content discoverability, and emerging AI‑search considerations into the digital experience.

What you bring

• Significant experience—ideally 10–15 years—in digital communications, website strategy, content strategy, or a related field.
• Experience working in a large, complex organization, navigating organizational structures and aligning stakeholders with competing priorities.
• Experience with an enterprise CMS such as Sitecore, Adobe Experience Manager, or a comparable platform, from a business‑user or product‑owner perspective.
• Experience contributing to a website migration, modernization, or digital transformation.
• The ability to turn complex business needs into practical website recommendations and clear requirements for developers and agencies.
• Familiarity with agile delivery, including sprint planning, backlog management, user stories, and user acceptance testing.
• Strong understanding of content architecture, taxonomies, metadata, content governance, and user journeys.
• Knowledge of WCAG 2.2 AA accessibility standards and inclusive digital design.
• Understanding of SEO, site search, digital analytics, and AI‑search readiness.
• Excellent communication, facilitation, and relationship‑building skills.

This position does not involve hands‑on website development or project management. We’re looking for someone who can provide sound business and digital guidance, make informed recommendations, and help technical teams deliver the right solution.

Use AI for Hiring: Our recruitment process for this role includes the use of AI-based tools to help evaluate candidate qualifications and screen applications.

Why Kelly?

At Kelly®, we’re committed to finding rewarding opportunities that help you thrive—both professionally and personally. We partner with leading organizations across industries, connecting talented individuals to roles that fit their skills, interests, and goals. As part of the Kelly team, you’ll have access to a diverse network, ongoing career support, and resources to help you succeed. We value inclusion, respect, and work‑life balance, and we offer competitive pay and benefits. Join us and discover what’s next for your career!