Senior Web Analytics and Reporting Specialist

SOTI; Mississauga; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

SOTI in Mississauga, ON, is seeking a Senior Web Analytics and Reporting Specialist to drive measurement, data-driven marketing, and actionable insights across global campaigns.

You will implement GA4, GTM, and Looker Studio dashboards, partner with CRM and marketing tech teams, and translate data into measurable growth opportunities while maintaining data quality and governance. This is a hybrid, cross-functional, senior individual contributor role.

Qualifications

• 5-7 years of experience in web analytics, digital analytics, or reporting.
• Experience building and deploying dashboards in at least two reporting tools.
• Experience integrating multiple data sources into unified reporting solutions.
• GA4 and Google Tag Manager experience preferred.
• Looker Studio or a similar dashboarding tool.
• Power BI or Tableau.
• Excel skills including pivot tables, VLOOKUP, and formulas.
• Web conversion tracking.
• Digital marketing performance reporting.

Responsibilities

• Implement, configure, and maintain web analytics tools including GA4, GTM, and conversion tracking.
• Collaborate with developers to ensure accurate tagging and data layer integrity.
• Monitor data quality and troubleshoot tracking issues to ensure accurate data collection.
• Manage analytics implementations across Umbraco/GA4 and other similar web platforms.
• Stay current with analytics platform updates and best practices.
• Build and maintain real-time dashboards and automated reporting using Looker Studio and Salesforce reporting tools.
• Connect various data sources, including Google Analytics, Google Ads, Google Search Console, Meta Ads, and Salesforce to visualize marketing and sales performance.
• Create interactive, user-friendly dashboards that provide decision-ready insights.
• Develop recurring reports for executive stakeholders and operational teams.
• Design self-service reporting solutions for cross-functional teams.
• Analyze website, campaign, and funnel performance to identify trends, issues, and optimization opportunities.
• Perform funnel analysis and attribution modeling to understand customer journeys.
• Identify optimization opportunities and translate data into actionable recommendations.
• Support A/B testing and multivariate testing initiatives with measurement frameworks.
• Provide training and documentation on analytics tools and dashboards.
• Support CRO initiatives by creating measurement plans, defining success metrics, and reporting on results.

Skills

GA4

GTM

Dashboards

Funnel analysis

A/B testing

Data quality

Data integration

Pardot

Looker Studio

Power BI

Excel

HTML basics

Tag management

Tools

GA4

GTM

Looker Studio

Power BI

Tableau

Salesforce

Pardot

Google Ads

Google Search Console

Job description

Job Title: Senior Web Analytics and Reporting Specialist

Location: Mississauga, ON (HQ)

Employment Type: Full‑time

Work Model: Hybrid

Additional Information: This role does not offer visa sponsorship or relocation assistance.

Who We Are

SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility. Thousands of companies around the world depend on us to secure, manage and support their mobile operations. SOTI’s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator — clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities.

What We’re Looking For

This is a unique opportunity to join SOTI’s world-class Marketing team in a high-impact individual contributor role. As SOTI continues to grow globally, we are looking for a proactive, data-driven digital marketer who can help us reach, engage, and convert both prospective and existing customers through innovative and effective digital strategies.

You will play a key role in expanding our online marketing footprint, working closely with teams across CRM, social media, and marketing technology to drive measurable business results and generate high-quality leads globally.

We’re looking for someone who is analytical, numbers-focused, and highly hands‑on—someone who is comfortable rolling up their sleeves and directly managing campaigns across major digital marketing platforms. If you have a strong track record of using digital marketing to drive growth, optimize performance, and improve conversion, this is an opportunity to make a meaningful impact as SOTI continues to scale.

What’s in it for you?

• The People - Our people are our most important resource. From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasises personal growth, continuous innovation, and fun.
• The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
• The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do

Web Analytics Implementation & Management

• Implement, configure, and maintain web analytics tools including Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking
• Collaborate with developers to ensure accurate tagging and data layer integrity
• Monitor data quality and troubleshoot tracking issues to ensure accurate data collection
• Manage analytics implementations across Umbraco/ GA4 and other similar web platforms
• Stay current with analytics platform updates and best practices

Reporting & Dashboard Development

• Build and maintain real-time dashboards and automated reporting using Looker Studio and Salesforce reporting tools
• Connect various data sources, including Google Analytics, Google Ads, Google Search Console, Meta Ads, and Salesforce to visualize marketing and sales performance
• Create interactive, user-friendly dashboards that provide decision-ready insights
• Develop recurring reports for executive stakeholders and operational teams
• Design self-service reporting solutions for cross-functional teams

Data Analysis & Insights

• Analyze website, campaign, and funnel performance to identify trends, issues, and optimization opportunities
• Perform funnel analysis and attribution modeling to understand customer journeys
• Identify optimization opportunities and translate data into actionable recommendations
• Support A/B testing and multivariate testing initiatives with measurement frameworks
• Provide training and documentation on analytics tools and dashboards
• Support CRO initiatives by creating measurement plans, defining success metrics, and reporting on results

Experience You’ll Bring

Professional Experience and Required Skills

• 5-7 years of experience in web analytics, digital analytics, or reporting
• Demonstrated experience building & deploying dashboards in at least two reporting tools
• Experience integrating multiple data sources into unified reporting solutions
• Experience with Salesforce Pardot analytics or similar marketing automation platform strongly preferred
• GA4 AND Google Tag Manager
• Looker Studio or a similar dashboarding tool
• Power BI or Tableau
• Excel skills including pivot tables, VLOOKUP, and formulas
• Web conversion tracking
• Digital marketing performance reporting

Strongly Preferred

• Salesforce
• Pardot
• Google Ads reporting
• Google Search Console
• Paid social reporting, including Meta and LinkedIn
• Data visualization and dashboard design
• A/B testing and CRO reporting

Analytics Knowledge

• Strong knowledge of conversion rate reporting, funnel analysis, and attribution
• Basic understanding of web technologies (HTML, CSS, JavaScript basics) is an asset
• Knowledge of digital marketing metrics and KPIs
• Experience with event tracking and pixel-based tracking implementations

Nice to Have

• Umbraco Engage (marketing personalization and analytics)
• Power BI or Tableau
• Basic HTML, CSS, and JavaScript knowledge
• Experience with data layer documentation
• Experience building executive-level marketing performance reports

Use of Artificial Intelligence in Hiring

SOTI uses AI tools to support parts of our recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions. These tools assist our team only - final hiring decisions are made by people, not automation. For privacy-related questions, please contact [e-mail].

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [e-mail].