Senior Software Developer (Marketing Integrations)

Bally's Interactive; Toronto; On-site; CAD 120,000 - 150,000; Full time

Job summary

Bally's Interactive is seeking a Braze-focused technical and product SME to drive platform strategy, configuration, and best practices. You will build connections between Braze and player accounts, sportsbook, casino, CRM, data platforms, and third-party services.

You will design data models, events, attributes, and segments to support personalised engagement, lead Braze implementations, and ensure reliable data and smooth cutovers.

Qualifications

• Experience owning Braze as a technical and product SME.
• Ability to design data models, events, segments, and environments.
• Proven track record building integrations across CRM, data platforms, and third parties.

Responsibilities

• Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
• Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
• Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
• Lead Braze implementations and migrations with minimal disruption to player communications.
• Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
• Partner with CRM, Marketing, and Product to translate engagement requirements into scalable solutions.
• Monitor platform usage, campaign performance, deliverability, and data consumption; identify improvements.
• Evaluate and support Salesforce Marketing Cloud and CDPs as adjacent platforms.
• Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
• Document architecture, integrations, and runbooks while supporting monitoring and incident response.

Skills

Braze

Platform strategy

Data modeling

Data pipelines

Integration design

Stakeholder collaboration

Tools

Salesforce Marketing Cloud

CDPs

Metaview

Job description

This role is a current vacancy , and we are actively seeking a candidate to join the team.

Responsibilities:

• Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
• Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
• Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
• Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
• Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
• Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
• Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
• Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
• Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
• Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary: $120,000-$150,000 CAD