Senior Software Developer (Marketing Integrations)

GamblingCareers.com; Toronto; On-site; CAD 120,000 - 150,000; Full time

Job summary

GamblingCareers.com is hiring a Braze Platform Lead in Toronto to act as the technical and product SME for Braze. You will design data models, events, and environments to enable personalised player engagement across sportsbook and casino products, and own end-to-end Braze implementations.

You will drive integrations with player accounts, CRM, data platforms, and third-party services, build scalable pipelines, and collaborate with Marketing, CRM, and Product to deliver effective campaigns while

Qualifications

• Strong experience with Braze as a technical/product SME.
• Ability to design data models, events, attributes, segments, and environments for personalized engagement.
• Proven track record of leading Braze implementations and migrations.

Responsibilities

• Own Braze as the technical and product SME.
• Build/integrate Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
• Design data models and environments for personalized engagement.
• Lead Braze implementations and migrations with minimal disruption to campaigns.
• Build pipelines to keep profiles, activity, events, and segments updated.
• Collaborate with CRM, Marketing, and Product to deliver scalable solutions.
• Monitor usage, performance, deliverability, and data consumption to optimize results.
• Evaluate Salesforce Marketing Cloud and CDPs as adjacent platforms.
• Ensure security, privacy, consent, and responsible gaming compliance.
• Document architecture, integrations, and runbooks; support monitoring and incident response.

Skills

Braze expertise

Platform strategy

Data modeling

Campaign optimization

Cross-functional collaboration

Security & privacy

Tools

Salesforce Marketing Cloud

CDPs

Job description

This role is a current vacancy , and we are actively seeking a candidate to join the team.

Responsibilities

• Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
• Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
• Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
• Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
• Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
• Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
• Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
• Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
• Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
• Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.

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Salary: $120,000-$150,000 CAD