Senior Account Manager, Social Media and Influencer

Publicis Groupe; Toronto; Hybrid; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

Parental leave top-up

Cell phone and internet allowance

Private health and dental insurance

Wellness resources

Professional development / AI tools

Job summary

North Strategic in Toronto is seeking a Senior Account Manager, Social Media and Influencer, to partner with clients and relentlessly pursue innovative creative thinking in the creator space, identifying trends, executing programs, and building client relationships.

You will lead influencer and social media strategies, guide cross‑functional teams, and set the visual content direction, while mentoring juniors and contributing to a collaborative agency culture in a hybrid Toronto setting.

Qualifications

• 7-9 years of experience in a social media or influencer agency.
• Experience and interest in beauty is a plus.
• Genuine curiosity about how technology and innovation affects how we communicate and evolves social behaviours.
• Bachelor’s & post‑graduate degree in Communications, Advertising, Media Studies or a related field.
• Passionately committed to collaboration.
• Excellent cross‑functional leadership, presentation and communication skills; dynamic team player.
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks.
• Superior time management and organizational abilities.
• Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Tumblr, WhatsApp and Snapchat, etc.).
• Experience in running social advertising campaigns.
• Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners.
• Ability to be flexible in a changing work environment and work well under pressure.
• Skilled at analyzing data, deriving insights and building creative output to meet client objectives.
• Refined understanding of community management.
• A curious and adaptable mindset, ready to continuously learn.
• Demonstrated interest in AI. You already see how it can benefit and amplify our clients’ campaigns.

Responsibilities

• Strategic campaignlead: Serve as the strategic lead for influencer and social marketing programs across multiple clients, guiding client strategy, team execution, partnership development, paid media integration and performance optimization to deliver integrated campaigns that drive measurable business and communications outcomes.
• Creative strategist: Collaborate with senior leaders to develop and execute strategic social media plans and points of view. Bring curiosity, creativity, and critical thinking to strengthen clients’ online presence and measurable impact, aligned to program KPIs and business goals.
• Narrative driver: A confident, strong social writer and storyteller, skilled in crafting and editing a range of comms materials that delivers impact for clients and ability to write effective and thumb-stopping social content.
• Influencer relations pro: Maintain and grow strong relationships with Canadian influencers across beauty, consumer, technology, lifestyle and other beats. Bringing a keen eye on how to pivot or personalize outreach to reach program coverage goals.
• Client management: Serve as a trusted client lead, building deep relationships and proactively driving smart, strategic programs forward.
• Coach and mentor: Lead junior team members with clarity and care, delegating, reviewing, and providing feedback while not hesitating to roll up sleeves to support when it's needed.
• Visual content lead: Set the strategic direction for visual brand content aligned to client objectives, including video and short-form content.
• Best-practices tracker: Monitor industry and brand trends, translating best practices into ongoing improvements.
• Budget & forecast owner: Support forecasting and manage budgets across a set of client accounts, with a focus on organic growth.

Skills

Social media

Influencer marketing

Strategic thinking

Leadership

Communication

Time management

Organization

Storytelling

Client management

Mentoring

Video content direction

Budgeting

Education

Bachelor’s degree in Communications

Post‑graduate degree in related field

Tools

Tagger

Captiv8

Traackr

Job description

Company description

We are North, a strategic communications agency in Canada that makes it personal, moving brands with ideas that travel and influence.

We combine the agility of a boutique agency with the strength of Publicis Groupe’s global network. Our teams work across earned media, influencer, content, experiential, and issues management, bringing sharp thinking and care to every brief.

In a noisy world, we earn attention through bold ideas, rigorous execution, and a relationship‑first approach that helps our people and our clients grow.

Overview

As a Senior Account Manager, Social Media and Influencer, your job is to partner with clients to relentlessly pursue innovative creative thinking in the creator space, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A creative and analytical thinker who can create cross-channel media strategies for our clients.

In this position, you will be developing and managing influencer and social media strategies, programs and teams coupled with a solid understanding of the constantly evolving media landscapes.

Responsibilities

• Strategic campaignlead: Serve as the strategic lead for influencer and social marketing programs across multiple clients, guiding client strategy, team execution, partnership development, paid media integration and performance optimization to deliver integrated campaigns that drive measurable business and communications outcomes.
• Creative strategist: Collaborate with senior leaders to develop and execute strategic social media plans and points of view. Bring curiosity, creativity, and critical thinking to strengthen clients’ online presence and measurable impact, aligned to program KPIs and business goals.
• Narrative driver: A confident, strong social writer and storyteller, skilled in crafting and editing a range of comms materials that delivers impact for clients and ability to write effective and thumb-stopping social content.
• Influencer relations pro: Maintain and grow strong relationships with Canadian influencers across beauty, consumer, technology, lifestyle and other beats. Bringing a keen eye on how to pivot or personalize outreach to reach program coverage goals. Familiarity with various influencer tools such as Tagger, Captiv8, Traackr.
• Client management: Serve as a trusted client lead, building deep relationships and proactively driving smart, strategic programs forward.
• Coach and mentor: Lead junior team members with clarity and care, delegating, reviewing, and providing feedback while not hesitating to roll up sleeves to support when it's needed. Contribute to North’s inclusive and positive agency culture and lead brainstorming sessions
• Visual content lead: Set the strategic direction for visual brand content aligned to client objectives, including video and short-form content.
• Best-practices tracker: Monitor industry and brand trends, translating best practices into ongoing improvements.
• Budget & forecast owner: Support forecasting and manage budgets across a set of client accounts, with a focus on organic growth.

Qualifications

• 7-9 years of experience in a social media or influencer agency
• Experience and interest in beauty is a plus
• Genuine curiosity about how technology and innovation affects how we communicate and evolves social behavio u rs
• Bachelor’s & post‑graduate degree in Communications, Advertising, Media Studies or a related field
• Passionately committed to collaboration
• Excellent cross‑functional leadership, presentation and communication skills; dynamic team player
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
• Superior time management and organizational abilities
• Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Tumblr, WhatsApp and Snapchat, etc.), effective measurement frameworks for social programs
• Experience in running social advertising campaigns
• Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners
• Ability to be flexible in a changing work environment and work well under pressure
• Skilled at analyzing data, deriving insights and building creative output to meet client objectives
• Refined understanding of community management
• A curious and adaptable mindset, ready to continuously learn
• Demonstrated interest in AI. You already see how it can benefit and amplify our clients ’ campaigns

Additional information

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award‑winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you.
• Access to thousands of on‑demand e‑learning opportunities, and a suite of leading AI tools and resources.
• Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
• Oh, and did we mention the perks?! Hybrid work environment, parental leave top‑up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance Just to name a few #workperks.
• Work from (almost) anywhere for up to 20 days per year.
• All staff meetings so you’re always in the know.
• This is a hybrid role tied to our Toronto office.

Salary

Transparency matters to us. The salary range for this position is CAD$80K-$90K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human‑first approach, where your experience and potential are recognized by people.

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.