Senior SEO Specialist

Intrepid Travel; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Flexible work arrangements

Free Intrepid trip yearly

5 extra days of leave per year

Parental leave (minimum 10 weeks)

Access to e-learning platforms andMent

Volunteer leave 20 hours per year

Employee Assistance Program

Job summary

Intrepid Travel is seeking a Senior SEO Specialist to drive organic growth for the brand across North America, reporting to the Head of SEO. The role leads regional SEO initiatives, with a strong emphasis on accelerating growth in the US market, and can be based in Toronto or Seattle within a 3-2-1 hybrid model.

With 4+ years of SEO experience, you will own on-page and off-page strategies, leverage Google Search Console, GA4, and SEMrush, and collaborate across content, product, and engineering

Job description

Do you have a passion for all things SEO and a drive to improve how customers discover brands online? As the Senior SEO Specialist, you will play a key role in driving organic growth and strengthening search visibility for the Intrepid Travel brand across North America.

Reporting to the Head of SEO, this role will lead regional SEO initiatives to improve search visibility, website visitation, and brand presence across traditional search engines, AI-powered search platforms, and emerging discovery channels.

This position is ideal for an experienced SEO professional with a proven track record of delivering measurable results, who is ready to take the next step in their career and help shape Intrepid’s search performance across the US and Canada, with a key focus on accelerating growth in the US market.

This is a full-time, permanent position that can be based out of either our Toronto or Seattle office. The role follows our 3-2-1 hybrid model, with three days working from the office and two days remotely each week, including at least one required office day on either Monday or Friday. The salary range for this position is $70,000–$85,000 (CAD/USD depending on location), depending on experience, and includes a comprehensive benefits package along with a range of additional employee perks.

You will have a passion for travel and bring:

• 4+ years of SEO experience, including senior-level responsibility for driving organic visibility growth in competitive US and Canadian markets, with a proven track record of developing, executing, and measuring successful SEO strategies.
• Strong understanding of on-page SEO, including content optimization, search intent, entity coverage, E-E-A-T principles, and content quality.
• Experience with off-page SEO, including digital PR, authority signals, brand mentions, and sustainable link acquisition strategies.
• Deep understanding of AI Search, including Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and how AI-led discovery is changing organic visibility and user behaviour.
• Expert proficiency in Google Search Console, GA4, SEMrush (or equivalent), with the ability to analyze rankings, traffic, revenue, conversions, content engagement, SERP features, and AI visibility signals.
• Strong communication and stakeholder management skills, with the ability to translate SEO opportunities into actionable recommendations across content, engineering, product, PR, and commercial teams while maintaining ethical, brand-safe SEO practices.

Please note

• We recognise that AI use in applications is becoming more common. We review applications carefully, so if you choose to use AI, please do so thoughtfully and include something personal - it really makes a difference.
• Due to the volume of applications we receive, we may not be able to provide individual feedback to every applicant.
• We also reserve the right to close this advert earlier if we receive a high volume of applications.

Our people reflect the diversity of our customers and the communities we visit:

Intrepid is made up of 71 nationalities in over 30 countries, and we recognise that diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds. Including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions.

Rewarding and developing our people is important to us, some of our work perks include:

• Flexible work arrangements, work-from-home and the ability to 'work from anywhere' 4 weeks a year
• A free Intrepid trip every year, plus generous discounts for families, and close friends
• 5 extra days of leave a year for use on Intrepid trips
• A minimum of 10 weeks paid parental leave for all parents, and other additional leave provisions.
• Access to e-learning platforms, professional development and mentor programs
• 20 hours of volunteer leave every year to use on causes most important to you
• Employee Assistance Program, a 24/7 service that offers counselling for you and your family

We are Real. Together. Ambitious. Impactful. These are our values and to us they're more than just words, they are the pillars of our success and every day it's our people and the work they do that bring them to life.

We aim to ensure diversity, equity, and inclusion stay part of our recruitment process. If you require any reasonable adjustment to participate in the recruitment process, please contact us at [e-mail] with your name, location, and the adjustments you require, we will then be in touch to support your application.