Senior SEM & YouTube Growth Director

Monks; Toronto; Hybrid; CAD 221,000 - 270,000; Full time

Job summary

Monks is seeking a seasoned Search leader to drive growth across paid search and YouTube, overseeing high-spend accounts and serving as SME across paid search strategies. You will lead a cross-functional team and collaborate with vendor partners to accelerate client ROI.

The role demands 12+ years in paid search, management experience, and a track record of managing multi-million-dollar budgets across D2C/Retail/B2B/B2C verticals, with strong presentation and strategic planning skills.

Qualifications

• 12+ years Paid Search experience.
• Managed $20MM+ in annual ad spend across multiple clients.
• Experience communicating with VPs to C-Suite executives.
• Direct management of Paid Search budgets of at least $1MM+ monthly.
• Experience directing strategy across D2C/ Retail/ B2B/ B2C verticals.
• Experience with YouTube, Performance Max, Demand Gen, and Value-Based Bidding.
• Strong slide presentation and Excel/Google Sheets skills.
• 5+ years of management with 3+ direct reports at Associate Director level or above.
• Experience with bid management platforms (SA360, Skai, Marin).

Responsibilities

• Lead a SEM team including channel specialists and account leads.
• Respond to the changing landscape in paid search as a thought leader.
• Drive revenue from new business and client growth.
• Present performance and priorities to clients and internal stakeholders.
• Partner on media plans, forecasting, testing, and reporting.
• Develop quarterly/annual roadmaps to advance accounts with trends.
• Mentor and develop team, contribute to training and case studies.
• Collaborate with Google, Microsoft, OpenAI, and other partners.

Skills

Paid Search leadership

Client management

Cross‑functional collaboration

YouTube advertising

Presentation skills

Excel/Sheets

People management

Budget management

Strategy development

Multi-vertical advertising

Tools

SA360

Skai

Marin

Google Ads

Job description

Monks is seeking a seasoned Search leader to drive growth across paid search and YouTube, overseeing high-spend accounts and serving as SME across paid search strategies. You will lead a cross-functional team and collaborate with vendor partners to accelerate client ROI.

The role demands 12+ years in paid search, management experience, and a track record of managing multi-million-dollar budgets across D2C/Retail/B2B/B2C verticals, with strong presentation and strategic planning skills.