Senior Search Specialist

Publicis Media; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

3 weeks vacation to start

Birthday off

Headspace membership

Wellness credits

Technology credits

Savings plan

Job summary

Publicis Media Canada is seeking a Senior Search Specialist to lead SEM campaigns, build new campaigns and keywords, and optimize spend with data-driven insights. You will supervise SEM Assistants, contribute to strategy, and deliver client reports using Excel and PowerPoint.

The role demands strong numerical skills, Excel/PPT proficiency, and excellent communication to discuss campaign performance with clients. Join a collaborative team and drive paid search success.

Qualifications

• 2 years of agency SEM experience or 2+ years outside agency.
• Strong desire to learn and improve skills through directed learning.
• Ability to manage multiple tasks simultaneously and stay organized.
• Detail oriented with strong data manipulation and analysis skills.
• Proficient in Excel and PowerPoint; strong writing skills for ad copy and insights.

Responsibilities

• Activate and manage SEM campaigns and budgets.
• Build new campaigns, ads, and keywords from client briefs.
• Compile campaign spend estimates and create reports.
• Perform optimizations based on search data insights.
• Supervise SEM Assistants and contribute to training.

Skills

SEM experience

Data analysis

Excel expertise

PowerPoint

Client reporting

Tools

Excel

PowerPoint

Job description

Publicis Media: Senior Search Specialist

Full-time

Company Description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Role Overview

• Activate and manage active SEM campaigns
• Build new campaigns, ads, and keywords based on client briefs
• Assist in compiling campaign spend estimates
• Perform optimizations based on insights from Search data
• Complete client reports with help from SEM Assistants
• Supervise small group of SEM Assistants
• Help training of SEM Assistants
• Contribute to account and client strategy development

Responsibilities

• Optimize budget pacing, bids and bidding strategies, ads and more
• Pull data from multiple systems to create PowerPoint and Excel reports
• Identify opportunities or insights during ongoing accounts from Engine systems and reports
• Create and update keywords lists, ad copy, landing pages, and ad extensions
• Assist in providing insight and analysis and perform updates/optimizations to improve performance
• Oversee the reconciliation of monthly invoices

Qualification

• 2 year of agency SEM experience or 2+ years of SEM experience outside of Agency
• A strong desire to learn and improve own skill set through directing learning
• Organization to work on multiple tasks simultaneously
• Detail oriented
• Comfort and strength in data aggregation, manipulation and analysis
• Strong numerical and computer skills
• High level of capability in Excel and PPT
• Good writing skills, for both ad copy writing and to summarize insights in a concise manner
• Strong public speaking, in order to discuss campaign aspects with clients in meetings
• Accountability

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Transparency matters to us. The salary range for this position is $60,000-$70,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation, please contact Human Resources at 416-925-7733 or by email at [e-mail]