Senior Specialist, Search

Publicis Groupe; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

3 weeks vacation

Birthday off

Headspace membership

Wellness credits

Tech credits

Savings plan

Long weekends

Job summary

Zenith, the ROI Agency and part of Publicis Groupe, is seeking an SEM Specialist to activate and manage SEM campaigns, build ads and keywords from client briefs, and help shape client strategy.

You will pull data from multiple systems to create PowerPoint and Excel reports, supervise a small team of SEM Coordinators, and train peers to raise performance across accounts.

Qualifications

• 2-4 years of agency SEM experience or 2+ years SEM outside agency.
• Strong numerical and data analysis capabilities.
• Excellent written and verbal communication.
• Proven ability to manage multiple tasks with attention to detail.
• Proactive learning mindset and accountability.
• Advanced Excel and PowerPoint skills.

Responsibilities

• Activate and manage active SEM campaigns with client briefs.
• Build new campaigns, ads, and keywords; assist spend estimates.
• Perform optimizations using insights from search data.
• Provide client reports with SEM Coordinators; supervise a small team.
• Contribute to account and client strategy development.

Skills

SEM experience

Data analysis

Numerical skills

Excel proficiency

Public speaking

Written communication

Organization

Attention to detail

Learning mindset

Accountability

Tools

Excel

PowerPoint

Job description

Company description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media hasbeen transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

Overview

• Activate and manage active SEM campaigns
• Build new campaigns, ads, and keywords based on client briefs
• Assist in compiling campaign spend estimates
• Perform optimizations based on insights from Search data
• Complete client reports with help from SEM Coordinators
• Supervise small group of SEM Coordinators
• Help training of SEM Coordinators
• Contribute to account and client strategy development

Responsibilities

• Optimize budget pacing, bids and bidding strategies, ads and more
• Pull data from multiple systems to create PowerPoint and Excel reports
• Identify opportunities or insights during ongoing accounts from Engine systems and reports
• Create and update keywords lists, ad copy, landing pages, and ad extensions
• Assist in providing insight and analysis and perform updates/optimizations to improve performance
• Oversee the reconciliation of monthly invoices

Qualifications

• 2-4 year of agency SEM experience or 2+ years of SEM experience outside of Agency
• A strong desire to learn and improve own skill set through directing learning
• Organization to work on multiple tasks simultaneously
• Detail oriented
• Comfort and strength in data aggregation, manipulation and analysis
• Strong numerical and computer skills
• High level of capability in Excel and PPT
• Good writing skills, for both ad copy writing and to summarize insights in a concise manner
• Strong public speaking, in order to discuss campaign aspects with clients in meetings
• Accountability

Additional information

Salary

Transparency matters to us. The salary range for this position is $60,000-$70,000per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI USE

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.