Senior Retention Marketing Manager Sr. Retention Marketing Manager

Bushbalm; Ontario; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Join Bushbalm as a Senior Retention Marketing Manager, where you'll develop lifecycle marketing strategies for B2B and DTC channels. Your role will enhance customer loyalty and repeat purchases through insightful data and creative campaigns, all within a flexible and dynamic team environment.

Benefits

Competitive salary

Comprehensive benefits package

Flexible work environment

Health and wellness benefits

Professional development opportunities

Free access to products

Team-building events

Qualifications

• 5–7+ years of retention, email/SMS, or lifecycle marketing experience across DTC or B2B.
• Strong understanding of customer segmentation, journey mapping, and marketing automation.
• Analytical mindset comfortable working with reporting tools.

Responsibilities

• Lead email and SMS strategies for lifecycle programs including onboarding and winback campaigns.
• Develop nurture flows for new wholesale leads and collaborate on repeat orders.
• Monitor KPIs and provide insights to marketing and sales teams.

Skills

Retention marketing

Email/SMS marketing

Customer segmentation

Data analysis

Project management

Tools

Klaviyo

Postscript

Attentive

Shopify

Google Analytics

Job description

At Bushbalm, we create innovative skincare solutions that help people feel confident in their bodies—everywhere. With a fast-growing direct-to-consumer (DTC) presence and an expanding wholesale (B2B) network, we’re on a mission to redefine how skincare brands show up across retail and digital shelves. We thrive on creativity, customer obsession, and data-driven decision making.

About the Role

We’re looking for a Senior Retention Marketing Manager to develop and execute lifecycle marketing strategies across both our B2B and DTC channels. You'll play a pivotal role in increasing customer lifetime value, driving repeat purchase behavior, and enhancing brand loyalty through personalized communication, automation, and insights.

This role is perfect for someone who can balance creative campaign development with a strategic understanding of segmentation, behavioral data, and the distinct needs of our B2B and DTC audiences.

Responsibilities:

DTC Retention & Lifecycle Programs

• Lead email and SMS strategies for onboarding, education, repurchase, replenishment, winback, and loyalty campaigns.
  
• Use segmentation and behavior triggers to drive repeat purchase and upsell/cross-sell opportunities.
  
• Optimize campaign performance through A/B testing and personalization.

B2B Lifecycle & Wholesale Engagement

• Develop nurture flows for new wholesale leads, including onboarding, reordering reminders, and engagement check-ins.
  
• Collaborate with marketing to drive repeat orders, wholesale promotions, and partnership retention.
  
• Analyze order cadence and build proactive strategies to maintain account activity and minimize churn.

Analytics, Insights & Optimization

• Monitor KPIs such as repeat purchase rate, time between purchases, CLTV, churn rate, email/SMS performance, and cohort retention.
  
• Provide monthly insights and actionable recommendations to marketing, sales, and executive leadership.
  
• Build dashboards or reporting structures to measure and forecast retention health.
  
  

Cross-Functional Collaboration

• Work closely with Creative, CX, Sales, and Data teams to ensure campaigns align with brand and performance goals.
  
• Ensure alignment with product launches, seasonal moments, and promotional windows.
  
• Partner with the CX and Brand team to help develop customer personas and develop a unique marketing segmentation strategy towards each.
  Utilize data to make daily decisions, and optimizations to hit quarterly KPI’s
  

Who You Are:

5–7+ years of retention, email/SMS, or lifecycle marketing experience across DTC or B2B (strong in one, with readiness to grow into the other).

Experience with Klaviyo, Postscript, Attentive, or similar CRM platforms.

Strong understanding of customer segmentation, journey mapping, and marketing automation.

Analytical mindset with comfort working in Shopify, Google Analytics, Looker, or other reporting tools.

Excellent project management, communication, and collaboration skills.

Bonus: Experience with Hubspot or other B2B-specific marketing strategies.

Competitive salary and comprehensive benefits package.

Flexible work environment (remote/hybrid options where applicable).

Health and wellness benefits, including a lifestyle spending account.

Professional development opportunities to support career growth.

Free access to our award-winning products.

Inclusive and dynamic company culture with team-building events.

Join us in redefining body care and making an impact in the beauty industry!

Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.

Think ingrown hairs, dark spots, razor burn and more.

We're striving to be the #1 product line focused on bikini line skincare.

Why Join Us

Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e-commerce.

By joining you'll understand what goes into a fast growing direct-to-consumer beauty company.

FAQs

Ottawa, Canada

We do have staff who work remotely, but our HQ is in downtown Ottawa.