Senior Project Manager - CRM

Publicis Groupe ANZ; Toronto; Hybrid; CAD 100,000 - 110,000; Full time

Job summary

Publicis Canada is seeking a Senior Project Manager to lead end-to-end CRM campaigns within Salesforce Marketing Cloud, coordinating across Marketing, Creative, Product and Development to ensure on-time, on-budget delivery.

You will steer schedules, resources, and workflows for email programs and customer journeys, while supporting broader digital assets. A strong operational mindset and experience with agile and traditional workflows are essential.

Qualifications

• 5+ years of project management experience with CRM and digital marketing focus.
• Experience in regulated pharma/healthcare environments (FDA, Veeva PromoMats).
• Knowledge of deployment platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, or similar.
• Understanding of email development workflows (HTML, Liquid, QA/testing, responsive design).
• Experience in agile, waterfall, and hybrid delivery, including sprint planning and facilitation.
• Ability to manage multiple concurrent projects in a fast-paced setting.
• Proficiency with PM tools like JIRA, Smartsheet, and Workfront.

Responsibilities

• Manage and motivate multidisciplinary teams across fast-paced, multi-project environments.
• Coordinate CRM emails from initiation through planning, production, QA, deployment, and reporting.
• Maintain timelines, resources, budgets, and workback schedules.
• Collaborate with creative, medical/regulatory, and development teams to ensure alignment and timely delivery.
• Act as primary client contact for daily project status and approvals.
• Identify risks, remove blockers, and monitor progress proactively.
• Support sprint planning, agile ceremonies, and day-to-day CRM workflows.
• Maintain program documentation including briefs, timelines, estimates, and deployment logs.
• Ensure compliance and proper routing through tools like Veeva or client systems.
• Partner with PM team to identify resourcing gaps and prioritize work.
• Foster collaboration, accountability, and continuous improvement.

Skills

CRM project management

Digital marketing

Cross-functional collaboration

Stakeholder management

Agile methodologies

Communication

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

JIRA

Smartsheet

Workfront

Veeva PromoMats

Job description

Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

We are looking for a detail-oriented, client-facing individual responsible for the end-to-end project management of CRM campaigns specifically within Salesforce Marketing Cloud (SFMC) and initiatives. This role will serve as the connective tissue between Marketing, Creative, Product, and Development to deliver project excellence across the client’s CRM ecosystem.

The Senior Project Manager will have a strong understanding of the creative process from brief through to production to ensure CRM and digital projects are executed on time, on budget, and to the highest quality. You will help lead project schedules, resources, and workflows on a variety of CRM related initiatives such as email programs, customer journey builds, and campaign optimization while supporting broader production needs like web assets and digital content.

You’ll bring a strong operational mindset, experience in agile and traditional workflows, and the ability to work cross-functionally across disciplines.

Responsibilities

• Manage and motivate multidisciplinary teams in a fast-paced, multiple-project environment


• Responsible for coordinating CRM emails from initiation through planning, production, QA, deployment, and reporting


• Maintain timelines, resourcing, budgets, and workback schedules


• Collaborate closely with internal teams including creative, medical/regulatory, and development to ensure alignment and timely delivery


• Act as primary contact for daily communication with clients and partners for project status and approvals


• Proactively monitor work progress, flag risks, and remove blockers


• Support sprint planning, agile ceremonies, and day-to-day campaign workflow for CRM-specific projects


• Maintain program and project documentation including workflows, briefs, timelines, estimates, status trackers, and deployment logs


• Ensure all CRM work follows compliance and legal approvals, and is properly routed through tools such as Veeva, or client-specific systems


• Partner with the broader PM team to identify resourcing gaps and collaborate on prioritization


• Help foster a culture of collaboration, accountability, and continuous improvement

Qualifications

• 5+ years of experience in project management, with significant focus on CRM and digital marketing; agency or pharma experience strongly preferred.


• Understanding of regulated approval environments in pharma/healthcare (FDA, Veeva PromoMats).


• Working knowledge of deployment platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, or similar tools


• Understanding of email development workflows and best practices (HTML, Liquid, QA/testing, responsive design)


• Experience working in agile, waterfall, and hybrid environments, including sprint and standup facilitation


• Ability to manage multiple concurrent projects and prioritize in a fast-paced, deadline-driven setting


• Proficiency with project management tools such as JIRA, Smartsheet, Workfront, or similar


• Strong organizational, communication, and stakeholder management skills


• Collaborative mindset with the ability to manage without authority


• Certification such as PMP, Six Sigma, etc is an asset

Additional information

Transparency matters to us. The salary range for this position is CAD $100,000 - $110,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.