Senior Project Manager - CRM

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 100,000 - 110,000; Full time

Job summary

Publicis Canada is seeking a detail-oriented Senior Project Manager to lead end-to-end CRM campaigns within Salesforce Marketing Cloud and similar platforms. You will connect Marketing, Creative, Product and Development to deliver projects on time and on budget.

The role requires 5+ years in project management with CRM/digital marketing focus, and familiarity with regulatory environments in pharma. You will drive agile and hybrid workflows, coordinate resources, and maintain comprehensive

Qualifications

• 5+ years of experience in project management with a strong CRM/digital marketing focus.
• Knowledge of regulated approval environments in pharma/healthcare (FDA, Veeva PromoMats).
• Experience with deployment platforms like Salesforce Marketing Cloud, Braze, Adobe Campaign or similar.
• Understanding of email development workflows (HTML, Liquid, QA/testing, responsive design).
• Experience delivering projects in Agile, Waterfall, and Hybrid environments.

Responsibilities

• Lead multidisciplinary teams in a fast-paced, multi-project setting.
• Coordinate CRM emails from initiation through planning, production, QA, deployment and reporting.
• Maintain timelines, resources, budgets and back schedules.
• Collaborate with creative, medical/regulatory and development teams for timely delivery.
• Act as primary client contact for project status and approvals.
• Monitor progress, flag risks and remove blockers.
• Support sprint planning and day-to-day CRM workflow across campaigns.
• Maintain program and project documentation: briefs, timelines, estimates, status trackers, logs.
• Ensure CRM work meets compliance and is routed through appropriate systems.
• Identify resourcing gaps and help prioritize across the PM team.
• Foster a culture of collaboration and continuous improvement.

Skills

CRM project management

Client-facing communication

Agile methodologies

Cross-functional collaboration

Regulated environments understanding

Education

PMP or Six Sigma certification

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

JIRA

Smartsheet

Job description

Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

We are looking for a detail-oriented, client-facing individual responsible for the end-to-end project management of CRM campaigns specifically within Salesforce Marketing Cloud (SFMC) and initiatives. This role will serve as the connective tissue between Marketing, Creative, Product, and Development to deliver project excellence across the client’s CRM ecosystem.

The Senior Project Manager will have a strong understanding of the creative process from brief through to production to ensure CRM and digital projects are executed on time, on budget, and to the highest quality. You will help lead project schedules, resources, and workflows on a variety of CRM related initiatives such as email programs, customer journey builds, and campaign optimization while supporting broader production needs like web assets and digital content.

You’ll bring a strong operational mindset, experience in agile and traditional workflows, and the ability to work cross-functionally across disciplines.

Responsibilities

• Manage and motivate multidisciplinary teams in a fast-paced, multiple-project environment


• Responsible for coordinating CRM emails from initiation through planning, production, QA, deployment, and reporting


• Maintain timelines, resourcing, budgets, and workback schedules


• Collaborate closely with internal teams including creative, medical/regulatory, and development to ensure alignment and timely delivery


• Act as primary contact for daily communication with clients and partners for project status and approvals


• Proactively monitor work progress, flag risks, and remove blockers


• Support sprint planning, agile ceremonies, and day-to-day campaign workflow for CRM-specific projects


• Maintain program and project documentation including workflows, briefs, timelines, estimates, status trackers, and deployment logs


• Ensure all CRM work follows compliance and legal approvals, and is properly routed through tools such as Veeva, or client-specific systems


• Partner with the broader PM team to identify resourcing gaps and collaborate on prioritization


• Help foster a culture of collaboration, accountability, and continuous improvement

Qualifications

• 5+ years of experience in project management, with significant focus on CRM and digital marketing; agency or pharma experience strongly preferred.


• Understanding of regulated approval environments in pharma/healthcare (FDA, Veeva PromoMats).


• Working knowledge of deployment platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, or similar tools


• Understanding of email development workflows and best practices (HTML, Liquid, QA/testing, responsive design)


• Experience working in agile, waterfall, and hybrid environments, including sprint and standup facilitation


• Ability to manage multiple concurrent projects and prioritize in a fast-paced, deadline-driven setting


• Proficiency with project management tools such as JIRA, Smartsheet, Workfront, or similar


• Strong organizational, communication, and stakeholder management skills


• Collaborative mindset with the ability to manage without authority


• Certification such as PMP, Six Sigma, etc is an asset

Additional information

Transparency matters to us. The salary range for this position is CAD $100,000 - $110,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.