Senior Product Marketing Manager

Teramind Inc.; Canada; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Remote role

Competitive salary

Unlimited paid time off

Quality health benefits

401(k) with company matching

Career growth opportunities

Company issued laptop

Job summary

Teramind Inc. is seeking a senior product marketer to own positioning, messaging, and GTM strategy across IRM, DLP, AI Governance, and employee monitoring. You will lead a lean, AI-first content production function and empower sales with compelling narratives and enablement assets.

You will bring 8+ years in product marketing, with 3+ years in B2B cybersecurity or enterprise SaaS, and a proven ability to translate product roadmaps into market-ready storytelling and collateral.

Qualifications

• 8+ years in product marketing, including 3+ years in B2B cybersecurity or enterprise SaaS.
• Proven ownership of positioning across multiple categories or creating new ones.
• Track record building sales enablement that sales teams actually use.
• Strong writing skills and ability to translate data into messaging.

Responsibilities

• Own positioning across IRM, DLP, AI Governance, and employee monitoring and test messaging.
• Lead the sales enablement stack: onboarding decks, demo scripts, and pricing narratives.
• Partner with Product to translate roadmap into GTM narratives and collateral.
• Synthesize win/loss data to refine messaging and inform roadmap input.

Skills

Product marketing leadership

Positioning

Sales enablement

Competitive intelligence

Storytelling/writing

Analyst relations

Creative/content management

Job description

The Role

You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.

You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.

What You'll Do

Positioning & messaging

• Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
• Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptions

Sales enablement

• Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
• Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight

Product launches & GTM

• Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
• Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input

What You Bring

• 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
• Proven ownership of positioning in a multi-category or category-creation environment
• A track record of building sales enablement that sales teams actually use
• Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
• Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
• Strong writing skills; you will be evaluated on this directly
• Analyst relations experience (e.g., Gartner, Forrester)

Why This Role

You'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.

Benefits

This is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse.

You’ll also get:

• A collaborative, forward thinking team that values experience and invests in growing talent
• Competitive salary
• Unlimited paid time off
• Quality health benefits
• 401(k) with Company matching program
• Career growth and professional development opportunities
• Company issued laptop, your choice of Mac or PC

Our Recruitment Process

We don't expect you to check every box on the list. If you can picture yourself contributing to this team, we want to hear your story!

Most roles move through three interviews, though some can move quicker with fewer rounds. Leadership and technical roles may move through a more thorough process with multiple interview stages. All roles require reference and background checks.

Equal Opportunity

Teramind is proud to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetics, veteran status, or any other characteristic protected by applicable law. We provide reasonable accommodations to individuals with disabilities. If you need an accommodation to complete this application, participate in an interview, or perform this role, contact [e-mail]. Learn more about your rights as an applicant on the EEOC's Know Your Rights page.