Senior Product Marketing Manager

T-Net British Columbia; Vancouver; Hybrid; CAD 115,000 - 138,000; Full time

Job summary

A leading company in AI-powered people analytics seeks a Senior Product Marketing Manager to drive growth for its Workforce Planning solutions. This role requires strong communication skills, a strategic mindset, and experience in B2B marketing. You would be responsible for crafting compelling messaging and successful product launches, collaborating with product, sales, and marketing teams to ensure effective positioning and adoption.

Qualifications

• 5+ years of experience in B2B product marketing.
• Experience in workforce planning, analytics, or related fields.
• Demonstrated success in go-to-market strategy implementations.

Responsibilities

• Develop go-to-market strategies and launch plans.
• Analyze market dynamics and customer needs.
• Collaborate cross-functionally with teams.

Skills

Communication

Copywriting

Market Research

Analytical Skills

Adaptability

Education

BA/BS degree in marketing, product, technical or business field

Job description

Visier is the global leader in AI-powered people analytics, workforce planning, and compensation management solutions, helping organizations gain a Workforce AI Edge. With over 60,000 customers in 75 countries, including enterprises like BASF, Panasonic, and Ford Motor Company, we empower businesses to understand the relationship between people and work, adapt faster to change, and drive better outcomes.

Backed by leading investors and valued at $1B, Visier is at the forefront of transforming the HR landscape through innovation and data-driven insights. Join us in our mission to unlock the business-transforming potential of people data

We're looking for a Senior Product Marketing Manager to join the direct business team, focusing primarily on our Workforce Planning solutions.

In this role, you will be responsible for developing compelling messaging, driving product launches, and creating marketing strategies that fuel growth and engagement. You will be the bridge between product, sales, and marketing, ensuring that our solutions are effectively positioned, communicated, and adopted by customers.

This role is based at our head office in Yaletown Vancouver on a hybrid work schedule. We will also consider candidates based remotely anywhere in Canada.

What you'll be doing...

• Go-to-Market Strategy: Build and implement comprehensive launch plans (including cross-sell, retention, and new customer acquisition) to drive successful adoption and engagement
• Positioning and Messaging: Establish clear buyer personas; develop positioning and compelling narratives that set Visier apart and capture our value in a way that resonates with those buyers
• Market Insights: Analyze market dynamics, customer needs and feedback, and competitive landscape to guide product development and marketing initiatives
• Sales Support: Equip sales teams with tools and resources to effectively communicate about Visier solutions
• Marketing Campaign Support: Plan and support marketing campaigns with the broader team to drive awareness, generate leads, and strengthen customer relationships
• Performance Analysis: Track and evaluate product marketing initiatives using data, and measuring how your work impacts sales outcomes
• Cross-Functional Collaboration: Partner with Product, Sales, Customer Success, and other teams to ensure aligned strategy and execution

What you'll bring to the table...

• Strong communicator: Clear communication comes from clear thinking. You excel at communicating complex ideas simply
• Excellent copywriter: You distill complex technical concepts into compelling narratives that drive action
• Skilled researcher/analyst: You know how to track industry trends and dive deep into the market and our buyers
• Continuous learner: You are willing to put in the effort to deeply understand the technology and the business practices surrounding this niche B2B product
• Thrive in ambiguity: Charting new territory doesn't stress you out-it motivates you

Qualifications

• 5+ years of experience in B2B product marketing, preferably within the HR, analytics, business planning, or similar industries,
• Demonstrated experience leading successful go-to-market launches with business impact
• Strong preference for experience working with products related to workforce planning, business planning, FP&A, etc.
• A BA/BS degree in a marketing, product, technical or business field or equivalent practical experience

Most importantly, you share our values...

• You roll up your sleeves
• You make it easy
• You are proud
• You never stop learning
• You play to win

The base pay range for this position in Canada is 115k -138k / year + bonus

The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.

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