A leading SaaS company in Canada is seeking a Senior Product Marketing Manager to drive the adoption of their platform among subcontractors. You will research user needs, create targeted messaging, and collaborate with cross-functional teams to enhance product offerings. The ideal candidate has over 5 years of experience in product marketing, particularly in B2B environments. This role offers an open time-off policy and a comprehensive benefits package.
Qualifications
5+ years in product marketing, ideally in B2B SaaS or marketplaces.
Strong understanding of user research, positioning, and GTM.
Proactive mindset, comfortable in fast-paced environments.
Responsibilities
Research subcontractor behaviors and pain points.
Craft trade-specific messaging for subcontractors.
Create sales collateral and training materials.
Plan and launch go-to-market strategies.
Partner with Product to shape the roadmap.
Skills
Product marketing
User research
Messaging
Sales enablement
Collaboration
GTM strategy
Job description
A leading SaaS company in Canada is seeking a Senior Product Marketing Manager to drive the adoption of their platform among subcontractors. You will research user needs, create targeted messaging, and collaborate with cross-functional teams to enhance product offerings. The ideal candidate has over 5 years of experience in product marketing, particularly in B2B environments. This role offers an open time-off policy and a comprehensive benefits package.