Senior Product Marketing Manager

Blackline Safety; Calgary; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary

Health and dental benefits

Hybrid work model

Education funding

Professional development

Wellness support

Paid time off

Perks and discounts

Dress for Your Day

Job summary

Blackline Safety is seeking a Senior Product Marketing Manager to lead how we bring our products to market. You will own positioning and messaging, lead go-to-market for launches, and ensure alignment across Product, Sales, Client Success, and Marketing.

In this senior role, you’ll partner with our VP, Marketing and shape the product marketing function as we grow. Hybrid work options apply in eligible positions.

Qualifications

• 8–10+ years in B2B marketing with senior or lead capacity.
• Proven go-to-market strategy, messaging, and cross-functional launch planning.
• Excellent organizational skills and attention to detail in fast-paced environments.
• Outstanding presentation and written communication abilities.
• Ability to translate technical product details into market-facing narratives; familiarity with HubSpot is a plus.

Responsibilities

• Define and own product messaging and positioning across the portfolio.
• Lead go-to-market for launches and major updates with cross-functional alignment.
• Own market intelligence and win/loss insights to sharpen messaging.
• Drive sales enablement with battlecards, training, and tools.
• Collaborate with Sales, Client Success and Marketing to grow revenue from existing accounts.
• Support website and digital content with clear narratives; translate ICPs and personas into campaigns.
• Provide leadership across product marketing and build team capability.
• Manage resourcing and timelines for launches and campaigns.

Skills

Product marketing leadership

Go-to-market strategy

Messaging & positioning

Cross-functional collaboration

Sales enablement

Tools

HubSpot

Monday.com

Job description

Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.

Blackline Safety is looking for a Senior Product Marketing Manager to lead how we bring our products and services to market. You'll own positioning and messaging across our full portfolio, drive go-to-market execution for launches and updates, and make sure Product, Sales, Client Success, and Marketing are pulling in the same direction.

You’ll strengthen sales and channel enablement, sharpen our competitive story, and help turn what we build into a narrative our buyers — and our own teams — can tell with confidence.

This is a senior, high-visibility role on a small, high-performing marketing team. You'll operate with real autonomy, partner directly with our VP, Marketing, and have the opportunity to help shape and strengthen the product marketing function as we grow.

Responsibilities

• Define and own product and solution positioning and messaging across our portfolio, building assets that empower Sales and resonate with our target buyers
• Lead go-to-market execution for product launches and major updates, ensuring cross-functional alignment and a consistent, compelling narrative from announcement through adoption
• Own market intelligence and win/loss insight, sharpening our messaging and sales positioning against the field
• Drive sales enablement adoption — battlecards, training, tools — and partner with Sales and Client Success to strengthen the story around retention, upsell, and expansion, working closely with our marketing function on the shared goal of growing revenue from existing accounts
• Support our website and digital experience with clear product and solution narratives, and partner with our Demand Generation team to translate ICPs, personas, and go-to-market priorities into scalable campaign briefs and messaging
• Identify market trends and themes, and shape messaging that tells our innovation story and positions us as a category leader
• Provide leadership across product marketing, helping strengthen how we work, raise the quality of our output, and build capability across the team
• Manage resourcing, and timelines for launches and major campaigns, keeping delivery on track and on budget

About You

• 8-10+ years in B2B marketing, with meaningful experience in product marketing specifically, including time in a senior or lead capacity — owning launches end-to-end, not just supporting them
• A demonstrated track record in go-to-market strategy, messaging, and positioning, with experience in cross-functional launch planning
• Excellent organizational skills and high attention to detail, with the ability to manage multiple priorities in a fast-paced environment while keeping execution on time and on budget
• Exceptional presentation, written, and verbal communication skills
• A collaborative, cross-functional working style, with the ability to build trust with Sales, Product, Demand Generation, and Brand
• Comfort translating technical or complex product detail into a clear, market-facing narrative
• Familiarity with HubSpot and Monday.com is an asset

Total Rewards

At Blackline Safety, we offer more than just a job—we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include:

• Competitive base salary and annual compensation review
• Comprehensive health and dental benefits*
• Mental health and wellness support
• Flexible work arrangements and hybrid work model for eligible positions
• Paid vacation, personal and sick days*
• Professional development opportunities
• Education funding
• A collaborative, inclusive, and mission-driven culture
• Exclusive access to perks and discounts
• A flexible ‘Dress for Your Day' environment
• Eligibility and coverage vary by employment type and region

Diversity, Equity & Inclusion

Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.

If you require accommodation during the recruitment process, please contact us at [e-mail]. We are committed to ensuring an accessible and equitable experience for all candidates.

Unauthorized Recruitment Communication Alert

We are aware of the instances in which individuals are receiving fraudulent job offers or interview requests that are fraudulently alleged to be from Blackline Safety.

Blackline Safety does not request payment or personal financial information at any stage of the recruitment process.

Please exercise caution, and do not respond to emails or other communications that are not from a Blackline Safety email address.