Senior Product Manager, Ecommerce & Personalization

Public.com; Canada; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Flexible PTO

Growth opportunities

Job summary

Dutch Vet is seeking a Senior Product Manager, Ecommerce to own and grow the ecommerce business, including prescription and non-prescription products. This role requires hands-on leadership across homepage, category pages, PDPs, and merchandising to drive conversion and profitability.

You will work closely with design, product, and engineering, and partner with our AI team to turn EMR data into personalized, high-converting recommendations that set Dutch Vet apart.

Qualifications

• 7+ years of product management experience in ecommerce, marketplace, or consumer products at a startup with revenue growth.
• Hands-on ownership of storefronts—homepage, collection pages, PDPs and item data—rather than delegation.
• Proven, measurable success improving consumer-facing conversion funnels with data.
• Experience owning a P&L and managing margin and profitability targets.
• Comfort with data and cross-functional collaboration across product, design, engineering and data science teams.
• Strong commercial instincts to identify market opportunities and build a business case.
• Experience with Shopify or equivalent CMS and item-management tooling.

Responsibilities

• Own the full P&L for Dutch's ecommerce business across Rx and OTC products.
• Identify high-value opportunities and drive cross-functional execution.
• Define and evolve the product assortment strategy across prescription and OTC categories.
• Monitor market trends and competitor moves to keep Dutch ahead.
• Own storefront end-to-end from concept to execution (homepage, categories, PDPs).
• Lead storefront reimagining with design, UX and engineering teams.
• Own merchandising strategy including calendars, bundles, and campaigns.
• Define selling mechanisms across Rx and OTC (subscriptions, auto-refills, bundles).
• Own the conversion funnel and testing roadmap; diagnose drop-offs and ship improvements.
• Manage items file and catalog data; oversee CMS/tools recommendations.
• Scout for new products, brands and innovations to align with pet parents' needs.
• Collaborate with AI team to personalize recommendations using EMR data insights.

Skills

Product management

Ecommerce

Storefront ownership

Data-driven decisions

Cross-functional collaboration

P&L management

Conversion optimization

Shopify

Tools

Shopify

Job description

Dutch Vet is seeking a Senior Product Manager, Ecommerce to own and grow the ecommerce business, including prescription and non-prescription products. This role requires hands-on leadership across homepage, category pages, PDPs, and merchandising to drive conversion and profitability.

You will work closely with design, product, and engineering, and partner with our AI team to turn EMR data into personalized, high-converting recommendations that set Dutch Vet apart.