Senior Product Manager

Thinkific Labs Inc.; Vancouver; Hybrid; CAD 110,000 - 140,000; Full time

Job summary

Join a leading Canadian tech company as a Senior Product Manager in Vancouver, where you'll drive product-led growth strategies that improve customer acquisition and activation. You will collaborate with cross-functional teams to develop impactful mobile experiences and lead initiatives that directly contribute to growth and success.

Benefits

Flexible Paid Time Off

Comprehensive health benefits starting on Day 1

Annual $1500 USD Learn and Grow fund

Home office setup support

Qualifications

• 5+ years in product management, at least 1 year in a growth-focused team.
• Proven track record in driving measurable growth through mobile strategies.
• Hands-on experience with growth teams and familiar with growth frameworks.

Responsibilities

• Define and own the strategic vision for the product group.
• Build and execute a data-informed product roadmap.
• Partner closely with Engineering, Design, Marketing, and Data teams.

Skills

Data-driven decision-making

Customer engagement

Strategic vision

Mobile-first strategies

Education

5+ years of experience in product management

Experience with growth-focused teams

Job description

Thinkific is a software platform that enables entrepreneurs tocreate, market, sell, and deliver their own online courses. Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. O ur team of 275+ Thinkers supports customersaround the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Are you a Product Manager who thrives on bold experimentation, data-driven decisions, and turning insights into results? We’re looking for a Senior Product Manager, Mobile & Growth to join us at Thinkific.

As a Senior Product Manager on our Growth team, you’ll lead high-impact initiatives that drive customer acquisition, activation, and monetization. You’ll help to define our Mobile strategy, identify opportunities, and work hands-on with cross-functional teams—including Engineering, Design, Marketing, and Data—to deliver experiments and features that grow the business. Reporting into our Group Product Manager, Growth, you will play a key part in shaping our product-led growth engine.

Your goal will be to drive Thinkific’s product-led growth strategy, ensuring our solutions deliver substantial value to customers and align with our business objectives. Here’s how you’ll accomplish this:

• Define and own the strategic vision for your product group, integrating market insights, customer needs, and business outcomes
• Work on building and executing a data-informed product roadmap that prioritizes high-impact opportunities and aligns with company objectives
• Leverage the Reforge framework and growth team methodologies to identify levers, run iterative tests, and scale what works
• Develop and lead mobile strategies that support growth, ensuring the experience across devices is seamless, impactful, and aligned with how our customers engage
• Partner closely with Engineering, Design, Marketing, and Data to launch experiments and features that drive sustainable growth
• Engage directly with customers to gather insights, refine product strategies, and ensure our solutions exceed expectations
• Drive a data-informed approach to decision-making, analyzing trends, customer feedback, and internal metrics to optimize performance
• Help shape team rituals and retrospectives, contributing to a culture of learning, continuous improvement, and shared success

The person we have in mind likely:

• Has 5+ years of experience in product management, with at least 1 year on a Growth focused team
• Has driven measurable growth through mobile-first strategies, optimizing engagement and retention for on-the-go users
• Has a proven track record of driving product strategy and delivering measurable business impact
• Brings hands-on experience with growth teams and familiarity with the Reforge framework to guide data-driven strategies and prioritization
• Is customer-obsessed, and has a strong foundation in Jobs-to-be-Done and direct experience engaging customers.
• Demonstrates an exceptional ability to synthesize data, market trends, and customer feedback into strategic product decisions
• Understands how AI is transforming product development —especially in the context of small business marketing and growth
• Thrives in fast-paced, agile environments and approaches ambiguity with curiosity and a bias for action
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

These things would also be nice, but we think you could learn them on the job:

• Experience in e-commerce, creator economy, or online learning industries
• Hands-on experience with product lifecycle management, from ideation to execution
• Knowledge of marketing principles, customer acquisition strategies, and monetization models
• Familiarity with AI-driven personalization and automation in product development
• Completion of Reforge Growth Series, Advanced Growth, or other Reforge programs

The recruitment compensation range for this position is $110,000 – $140,000 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment. Additionally, this position may be eligible for bonus and equity.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

What you can expect if you join Thinkific:

An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada’s Top Small & Medium Employers!

The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.

A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.

???? Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.

Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.

️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.

A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.

A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses.Whoever you are—we can’t wait to meet you!

The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to learn more about the original caretakers of the land that you currently occupy.