Senior Post-Purchase Growth & CRO Strategist

Escend Media Inc.; Canada; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Early-stage startup culture

Job summary

Escend Media Inc. is looking for a Senior CRO & Lifecycle Strategist to lead post-purchase funnel strategy for ecommerce brands. You’ll own strategy, analytics, and testing roadmaps, influencing offer sequencing, pricing and segmentation to maximize profitability.

You will work with a copywriter, designer and Post-Purchase Implementation Specialist, guiding copy, design and implementation while ensuring client goals are met. A proactive, team-first mindset is essential.

Qualifications

• Minimum 2 years in a similar strategy or optimization role.
• Minimum 3 years experience with ecommerce brands.
• Experience building and optimizing post-purchase upsell strategies is a plus.
• Strong understanding of ecommerce metrics (AOV, CLTV, ROAS, RPV, PPV).
• Experience analyzing performance data and translating insights into actions.
• Copywriting experience for ecommerce brands and brand-aligned copy review.
• Proficient with project management tools like ClickUp.

Responsibilities

• Build and optimize post-purchase funnel strategy for clients.
• Strategize with clients to improve post-purchase performance and align on strategy.
• Develop and maintain a testing roadmap across multiple dimensions.
• Prioritize tests based on impact, confidence, goals and constraints.
• Analyze performance and report weekly and monthly insights and actions.
• Translate strategy and creative direction into clear briefs for the team.
• Coordinate with designers to review copy and designs before client delivery.
• Work with the Implementation Specialist to ensure correct build and journey.
• Leverage data, loyalty programs and add-ons to maximize revenue.

Skills

2+ years in strategy/optimization

3+ years ecommerce brands

A/B testing methodologies

data-driven optimization

communication skills

poster-purchase funnel strategy

project coordination

growth mindset

Tools

ClickUp

Job description

Escend Media Inc. is looking for a Senior CRO & Lifecycle Strategist to lead post-purchase funnel strategy for ecommerce brands. You’ll own strategy, analytics, and testing roadmaps, influencing offer sequencing, pricing and segmentation to maximize profitability.

You will work with a copywriter, designer and Post-Purchase Implementation Specialist, guiding copy, design and implementation while ensuring client goals are met. A proactive, team-first mindset is essential.