Senior PMM, B2B SaaS Growth & GTM Leader

AppDirect; Montreal; On-site; CAD 90,000 - 130,000; Full time

Job summary

AppDirect is seeking a senior product marketer who will own the go-to-market for the Business Unit, and define outcomes, success metrics, and cross-functional execution with sales, marketing, and product teams.

You will translate competitive intelligence, win/loss data, and customer insights into crisp positioning and launch plans, build advocacy programs, and drive expansion-stage motions across the monetization platform.

Qualifications

• 3–5 years of product marketing experience in a B2B SaaS environment.
• Experience conducting competitive analysis, win/loss research, or market intelligence.
• Familiarity with analyst relations processes, including briefings and inquiries.
• Experience developing customer marketing or expansion-stage programs.
• Ability to work autonomously and set your own agenda.

Responsibilities

• Own the full go-to-market strategy for the Business Unit’s product launches, including positioning, success criteria, and cross-functional execution.
• Define product marketing outcomes and success metrics tied to the pipeline and new revenue targets, and track performance.
• Partner with the Director of Product Management to shape the product roadmap using competitive intelligence and market research.
• Build and execute the Business Unit's customer marketing strategy, focusing on advocacy and expansion motions.
• Own analyst relations for the Business Unit, including briefings and inquiries with research firms such as Gartner.
• Represent the product marketing perspective in cross-functional planning with sales, customer success, and marketing leadership.
• Contribute to pricing analysis and provide recommendations for packaging and positioning decisions.

Skills

Go-to-market strategy

Competitive analysis

Win/loss research

Market intelligence

Analyst relations

Customer marketing campaigns

Expansion-stage programs

Autonomy / self-management

Structured communication

Product-led growth (PLG)

Job description

AppDirect is seeking a senior product marketer who will own the go-to-market for the Business Unit, and define outcomes, success metrics, and cross-functional execution with sales, marketing, and product teams.

You will translate competitive intelligence, win/loss data, and customer insights into crisp positioning and launch plans, build advocacy programs, and drive expansion-stage motions across the monetization platform.