Senior Omnichannel Media Strategist – Amazon DSP Lead

AIP Connect Inc.; Uxbridge; On-site; CAD 90,000 - 95,000; Full time

Job summary

AIP Connect is seeking a senior media planner to drive omnichannel media planning for a major beverage account in Canada. You will own day-to-day briefs, planning, and reporting, and lead the agency-side Amazon DSP strategy from an internal capability perspective.

This individual-contributor role requires 6+ years in agency planning, strong client communication, and proven ability to guide cross-functional teams, manage budgets, and deliver measurable outcomes in a Canadian market.

Qualifications

• 6+ years of media, shopper-channel, or integrated planning at manager level.
• Deep understanding of media, retail-media and shopper landscapes across major channels.
• Proven track record in Amazon DSP strategy, audience development, budgeting, and partner optimization.
• Strong planning across paid social, programmatic, search/SEM, and retail media.
• Confident in leading day-to-day client media discussions and recommendations.
• Advanced Excel and PowerPoint skills with precise budget management.
• Disciplined project management across concurrent briefs and deadlines.
• Ability to estimate effort, prioritize, and flag scope risks early.
• Degree in marketing, communications, or related field or equivalent experience.

Responsibilities

• Translate objectives into audience definitions, channel roles, budgets and flighting.
• Connect paid media channels to pre-shop, retail and on-premises journeys.
• Brief vendors, assess proposals, and negotiate recommendations.
• Own media workback schedules, asset specs, trafficking, briefs and launch readiness.
• Monitor pacing, delivery quality, and results; turn data into client recommendations.
• Bring media implications into strategy and creative planning early.
• Maintain spend plans; reconcile delivery and invoices within signing limits.
• Keep project templates and approvals current in management systems.

Skills

Media planning

Amazon DSP

Budget management

Client communication

Excel

PowerPoint

Project management

Data analytics

Strategic thinking

Education

Degree in marketing/communications

Tools

Excel

PowerPoint

Amazon DSP platform

Job description

AIP Connect is seeking a senior media planner to drive omnichannel media planning for a major beverage account in Canada. You will own day-to-day briefs, planning, and reporting, and lead the agency-side Amazon DSP strategy from an internal capability perspective.

This individual-contributor role requires 6+ years in agency planning, strong client communication, and proven ability to guide cross-functional teams, manage budgets, and deliver measurable outcomes in a Canadian market.