Senior Media Planning Lead — Team & Strategy

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 70,000 - 77,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Media in Toronto is seeking a Planning Supervisor to lead a high-performing planning team across all media channels, guiding strategy and execution to meet client goals.

The role collaborates with trafficking, media operations and buying teams, focusing on data-driven planning, quality control, and ongoing capability development within a Canadian network, while driving performance and employee retention.

Qualifications

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 3 years of media planning experience focused on All Media Channels and a minimum of 1 year experience leading a team.
• Strong people leader with the ability to lead, coach and develop and retain top talent while addressing performance.
• Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.
• Advanced knowledge of Media Planning and Research Tools.
• Ability to instill confidence and manage expectations with internal and external stakeholders.
• Advanced analytical skills and proficient with numbers and budgets to illustrate client business objectives.
• Strong negotiation, presentation and people skills.
• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP), Outlook, PowerPoint, etc.
• Excellent written and verbal communication skills.
• Must be able to collaborate with cross-functional teams and multiple stakeholders.

Responsibilities

• Manages, coaches, and develops a team across media planning deliverables through the planning and campaign process to improve and achieve client goals.
• Coaches team to develop planning strategies that maximize media dollars and media efficiency.
• Drives employee retention by providing feedback to the Leadership and HR team to help retain top talent in Canada.
• Grows the sophistication of the team’s media knowledge, expanding into data and technology.
• Identifies development areas in team members to help achieve and drive their performance goals for the year.
• Supports the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
• Facilitates the implementation of quality control processes and systems across client groups.
• Briefs partner agencies on strategic implementation needs and roles of specific communication channels.
• Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.
• Participates and presents in new business efforts for the Canadian Network.
• Instils a high-performance, data-driven, continuous improvement culture within a shared service organization.

Skills

People leadership

Media planning

Campaign optimization

Negotiation

MS Office

Education

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing

Tools

MS Office

Excel

PowerPoint

Outlook

Job description

Dentsu Media in Toronto is seeking a Planning Supervisor to lead a high-performing planning team across all media channels, guiding strategy and execution to meet client goals.

The role collaborates with trafficking, media operations and buying teams, focusing on data-driven planning, quality control, and ongoing capability development within a Canadian network, while driving performance and employee retention.